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Copy of SWOT Analysis of Pepsi
Transcript of Copy of SWOT Analysis of Pepsi
One of PepsiCo's major strengths is their high market position. Other strengths are their brand, they are an international company, they have a variety of products, distribution, and successful advertising.
One weakness of PepsiCo is that while it has a variety of products, they only put their name on few of them. Internationally they are far behind Coca-Cola's products. They have offered products into markets without knowing the target demographic.
One opportunity for PepsiCo is growth in emerging markets. PepsiCo also acquires and works with many other brands. They have begun to make more health conscious products.
PepsiCo's biggest threat is their main competitor, Coca-Cola. Coca-Cola is currently the world's most valued brand, and number one beverage company. PepsiCo has show low growth rates. Consumers may be changing their diets to be more healthy.
PepsiCo is the world's second largest beverage company. It has over $65 billion in net revenue. The drink Pepsi was created in 1893, but PepsiCo started in 1965 when Pepsi-Cola merged with Frito-Lay to become a leading food and beverage company.
Pepsi uses celebrities like Beyonce to help promote and advertise their products.
Pepsico products are available in over 200 countries around the world.
PepsiCo has acquired Gatorade, one of the world's biggest sports drinks.
They also have a partnership with the world's largest coffeehouse company, Starbucks.
PepsiCo has recently begun to expand into more ethnic niches and demographic niches. They are giving these niches the products, communication, and availability that they may not have had before.
One example would be the demand for bottled water in some foreign countries. They have a successful market for it in Thailand, and are starting to move it into countries that give them a competitve edge.
NICHE COMPETITIVE ADVANTAGE
TARGET MARKET STRATEGY
PepsiCo has several target markets. They make drinks like Gatorade for athletes, and ready to drink coffee and energy drinks for college students and workers. For all people who just want a drink they produce bottled water, juices, and sodas.