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Business Plan Format

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Ahmed Raza

on 16 January 2017

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Transcript of Business Plan Format

Business Plan Format
Main Idea
Elevator Pitch
Key points
Executive Summary
Business Plan is the portrait of the strength of your idea, your skill and your team.

The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
The term itself comes from a scenario of an accidental meeting with someone important in the elevator.
If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
Executive Summary
Business Plan
Elevator Pitch
Market Need:
Opportunity Size
Our Solution
Economic Benefit
Current or Potential Customers
Business Model
Go-to-market strategy
Our Team
Risks and mitigation strategy
Exit strategy

Business Plan Format
Vision/Mission statement
Business environment Analysis
Marketing Plan
Business Model
Management Team
Risk Analysis
Financial Plan
Growth and Contingency Plan

Vision statement is the long term destiny; where company want to be.......
Mission statement is A mantra or mission is something that defines the objectives of the company to gain ultimate vision of the company....
Business environment analysis
Competitive analysis

Environmental analysis

Market analysis


Need identification

Marketing Plan
Product description
Target Market
Marketing startegies
Marketing Mix
Marketing budget
Management Team
Risk Analysis
Competitors response
Technological implications
Enlist risks
Risk mitigation strategies
Contingency plan

Financial Plan
Break even analysis
Projected cash flows
Projected balance sheet
Business ratios
Financial projections
Exit strategy
Ahmed Raza
Sales Development Executive
Coca Cola Beverages Pakistan Ltd.

Full transcript