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O.N.E Coconut Water
Transcript of O.N.E Coconut Water
Created in 2005 by MBA students Rodrigo Veloso and Eric Loudon
One year later, O.N.E. Coconut Water hit shelves in Southern California
Markets in the Summer of 2006 to rave reviews and quickly became the #1 selling alternative beverage in all Southern California Whole Foods Markets
"Traveling to Taiwan has emerged as a new trend among young Chinese because of the popularity of Taiwan's pop culture, including television dramas, pop music, and variety shows"
China Post, January 2013
In just one year, O.N.E. established national distribution with the top natural/specialty distributors, a national sales brokerage network and 4,000 points-of-sale in the U.S. and Canada.
In 2009, O.N.E. grew to more than 30 employees and signed a distribution agreement with The Pepsi Beverage Company.
Distribution exploded in 2011, with grocery stores, convenience stores, drugstores and online retailers across the country now carrying O.N.E. Coconut Water. In 2012, O.N.E. Coconut Water is planning to expand internationally to Europe, Canada, and Southeast Asia.
Market Entry Strategy
80% of all urban households, shop in a convenience store
Highest density of convenience stores in the world
28% higher population density than South Korea
100% Pure Product
O.N.E's existing brand presence
Growing social awareness, about healthy/active lifestyles
Unfamiliarity with regional market
Unknown business environment
Existing competitive products
Possible negative perception of brand
Growth in targeted demographics
Lack of western brand presence