Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

First lecture DT 341 yr 1 Consumer Psychology 2016-1`7y

No description
by

Adrienne Czerwin-Abbott

on 13 September 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of First lecture DT 341 yr 1 Consumer Psychology 2016-1`7y

Sales Era
How Many of you are interested in Psychology ? Why people behave the way they do?
A Brief History
Name: Adrienne Czerwin-Abbott
Email: adrienne.czerwinabbott@dit.ie
Phone: 4027077
Lecture times: Group A Mon 10.00 R3100, Wed 12.00 R021
Group B Mon 11.00 R 3068, Wed 11.00 R 2017
A Social Science Perspective on marketing
What is Marketing?
30
Photo credits: 'horizon' by pierreyves @ flickr
The Future

Frugality-

Small indulgence
Bogofs
Groupon-CityDeals
DealPage.ie
Boards.ie


Nostalgia-

Barry's tea
Brennan's Bread
Tayto
Ostalgia

New Media

Social Networking
Private becomes public
Facebook, Twitter, Linked In
YouTube-virals
RSS feeds
Location based marketing GPS-Foursquare
Geodeals
QR codes

Analytics
Adwords
Edge Rank
Twitter Analytics
Tesco CRM
Amazon Analytic

Brand Tribes/Communities

Functional foods

New Greys

Neuro-marketing
Adrienne Czerwin-Abbott
adrienne.czerwinabbott@dit.ie
4027077 Twitter name : adrienneczab

Lecture Times:
Gr A Mon 10.00 3073 Wed 16.00 Room G019
Gr B Mon 11.00 R3081, Wed 15.00 Room 2018
Lets' start off with a brief History of Marketing.....
A Very, Very, Brief History of Marketing.......
Phase 1 -The Production Era

After World War 2 -
Scarcities led to sellers market.
Emphasis on increasing production
of consumer goods

`"You can have my car in any colour you like as long as its' BLACK"
Phase 2 -The Sales era

1950s-
Increasing production led
to wide availability of goods and increasing choice for consumer buyers market so firms focus was on Sales Techniques
Phase 3 - 1960s The Marketing Era
begins the focus is now on
understanding the consumer
Don't Forget the Fruit Gums Chum
A Marketing oriented company puts customers' needs and wants first, and
only produces goods and services to
match those needs and wants
Another Good Reason why studying Social Science is so important
This Could be YOU.....
Next Episode - How To Study This Subject
Post WW2 1946
1950's
1960's and beyond
Production ERA
Sales ERA
Marketing ERA
Why Study
Consumer Psychology
A History of Marketing......made simple in 3 Eras
A simple history in
three stages
CONSUMER PSYCHOLOGY
Problem of Pester
Power
How to solve problem
yet not loose slogan
Appeal To Teenagers
A Mars A Day Helps you
Work Rest and Play
Threat to Tayto
Full transcript