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First lecture DT 341 yr 1 Consumer Psychology 2016-1`7y

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Adrienne Czerwin-Abbott

on 12 September 2018

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Transcript of First lecture DT 341 yr 1 Consumer Psychology 2016-1`7y

Sales Era
How Many of you are interested in Psychology ? Why people behave the way they do?
A Brief History
Name: Adrienne Czerwin-Abbott
Email: adrienne.czerwinabbott@dit.ie
Phone: 4027077
Lecture times: Group A Mon 10.00 R3100, Wed 12.00 R021
Group B Mon 11.00 R 3068, Wed 11.00 R 2017
A Social Science Perspective on marketing
What is Marketing?
Photo credits: 'horizon' by pierreyves @ flickr
The Future


Small indulgence


Barry's tea
Brennan's Bread

New Media

Social Networking
Private becomes public
Facebook, Twitter, Linked In
RSS feeds
Location based marketing GPS-Foursquare
QR codes

Edge Rank
Twitter Analytics
Tesco CRM
Amazon Analytic

Brand Tribes/Communities

Functional foods

New Greys

Adrienne Czerwin-Abbott
4027077 Twitter name : adrienneczab

Lecture Times:
Gr A Mon 10.00 3073 Wed 16.00 Room G019
Gr B Mon 11.00 R3081, Wed 15.00 Room 2018
Lets' start off with a brief History of Marketing.....
A Very, Very, Brief History of Marketing.......
Phase 1 -The Production Era

After World War 2 -
Scarcities led to sellers market.
Emphasis on increasing production
of consumer goods

`"You can have my car in any colour you like as long as its' BLACK"
Phase 2 -The Sales era

Increasing production led
to wide availability of goods and increasing choice for consumer buyers market so firms focus was on Sales Techniques
Phase 3 - 1960s The Marketing Era
begins the focus is now on
understanding the consumer
Don't Forget the Fruit Gums Chum
A Marketing oriented company puts customers' needs and wants first, and
only produces goods and services to
match those needs and wants
Another Good Reason why studying Social Science is so important
This Could be YOU.....
Next Episode - How To Study This Subject
Post WW2 1946
1960's and beyond
Production ERA
Sales ERA
Marketing ERA
Why Study
Consumer Psychology
A History of Marketing......made simple in 3 Eras
A simple history in
three stages
Problem of Pester
How to solve problem
yet not loose slogan
Appeal To Teenagers
A Mars A Day Helps you
Work Rest and Play
Threat to Tayto
There is a Meal in That
Full transcript