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History of Starbucks

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Daniela Granda

on 10 June 2013

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Transcript of History of Starbucks

Where did the logo come from? 1971-1987 Schultz's original company Il Giornale
1986-1987 1987-1992 1992-2011 The History of The owners wanted their logo to reflect the sea history of Coffee and Seattle's ports (what the city was known for when the company was starting)
Not really a mermaid, actually a siren

Symbolizes obsession, addiction, and death (can be compared to addiction to caffeine in coffee) Starbucks Logo 2011-Present Daniela Granda They promote Fairly Traded coffee products
partners with RED--helps to administer vaccines in Africa
Emphasizes in recycling paper cups and supplies
They were voted the most engaged brand in social media in 2009 The Good Things References "About Starbucks - History of Starbucks." Philippines.starbucks.com. N.p., 2003. Web. 21
May 2013. <http://philippines.starbucks.com/en-US/_About Starbucks/History of Starbucks.htm>.

"Forty Years Young: A History of Starbucks." The Telegraph. N.p., 11 May 2011. Web. 21
May 2013. <http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8505866/Forty-years-young-A-history-of-Starbucks.html>.

"History of Starbucks." Coffee.org. N.p., 2011. Web. 21 May 2013.

" Starbucks Close your eyes. ahhhh, steamy "What can I get
started for you?" First Starbucks was located in Seattle's Pike's Place Market 1971 Founder
English teacher Jerry Baldwin,
history teacher Zev Siegl, a
writer Gordon Bowker.
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur "The 3 Musketeers" Seattle P-I Photo. “Starbucks Coffee founders, from left, Zev Siegl, Jerry Baldwin and Gordon Bowker toast their success outside their store.” 1979. Seattlepi.com. Photograph. 9 Feb. 2013. 1986 The owners sold Starbucks to Schultz in 1986 and he combined the companies, officially calling it the Starbucks Company 1984 First Starbucks Caffe Latte is served 1987 Starbucks locations brank out from Seattle to Chicago, Vancouver and Canada. Raising the number of stores to 17. canada Vancouver Chicago Starbucks begins serving Frappuccino blended beverages and super-premium ice cream. 1995 By the late 1900's a total of 2,498 Starbucks locations have been established; in airports, shopping malls, and inside select stores all across the world. Starbucks coffee was sold in Malaysia, New Zeland, Taiwan and the U.K.
Also in China, Kuwait, Lebanon and South Korea.
The name come from the secondary character in Herman Melville’s Moby Dick (1851) Where did the name Starbucks
come from? 2001 Starbucks introduces store cards for customers to use and re-load. 2005 Jim Donald assumes President position.

Number of Starbucks location amounts to over 10,000

Cups start being made of post-consumer recycled fiber. Q & A
Full transcript