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Three main issues in Scandic's business model

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by

Grete Kesküla

on 8 October 2014

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Transcript of Three main issues in Scandic's business model

Scandic Elmia Jönköping
Scandic Portalen Jönköping
THANK YOU FOR YOUR ATTENTION!
10/2014
Davis Dislers
Grete Kesküla
Gunnar Löfstedt
Noora Mytty
Chen Sun
main issues
in Scandic's business model
Technological trend

Increase in competition

Increase presure on prices

Scandic is not a property owner
Canvas Model: key partners
Renovation costs are divided: 30%:70%
Possible problems
35%
general business strategies of Scandic
Scandic To Go
mobile hotel room that comes to you, wherever you are
18 m2
terrace, two beds, free Wi-Fi and air conditioning

Introduction:

Purpose: to examine strategy and business model of Scandic

focusing on three issues

Third party booking channels

property and landlords

Trends in the industry


Scandic

-more then 50 years history


- positive financial ratios


- Owned by EQT


- focus on quality and guest service
Increasing dependance on online booking systems



Already 10-15 % of revenue goes to pay booking site's fees
Sister company

May 2014

location, quality, price

Generation Y

experience, exploration, fast service

no problems speaking up

Facebook, Twitter, Yelp, Tripadvisor
1) Landlords

2) Third party booking channels

3) New trends

Strategic solutions:
further development
Full transcript