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ADIDAS CASE STUDY

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by

jeric bueno

on 19 February 2015

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Transcript of ADIDAS CASE STUDY

TIME CONCEPT:
1949 up to 2013.
VIEWPOINT:
ADIDAS GROUP, Herzogenaurach, Germany.
ADOLF DASLER

AREAS OF CONSIDERATION
SWOT ANALYSIS
Planning an effective marketing strategy for a target audience.
PROBLEM STATEMENT
STATEMENT OF THE OBJECTIVE
By: BUENO & BUELA
The effectiveness of
MARKETING MIX
strategy for a target audience of
the ADIDAS GROUP that made
them reached their place
today in the market.
Marketing can be defined as a way of identifying and satisfying consumer needs in such a way as to achieve the organizations objectives for profitability, survival or growth. The goal of this case study is to create or to open up the factors that ADIDAS could control to influence their consumers to purchase their products to make ADIDAS GROUP remains its title as “the largest sports brand in the world”.
PRODUCTS
PRICE
PROMOTION
PLACE
MARKETING
COMMUNICATION
POLICY
LEADERSHIP
COSTUMERS
MONITORING
COMMUNITY INVOLVEMENT
RESULTS AND IMPACT
STRENGTHS
Good financial Statement
Strong international operations
Strong distributive chain
WEAKNESSES
High Cost structure
Limited product line
Over pricing
OPPORTUNITIES
Growth of differing technologies gives the brand more platforms and mediums on which to expand their advertising.
Increase demand in product innovation and always stays at the forefront of sports technology
Change in costumer lifestyle

THREATS
Some endorsements going wrong giving the brand the wrong sort of image they want to put across
Growth of global and international sales and outlets could cause problems in inducing different marketing techniques to suit these differing demographics.
Increase taxation
Competitors
ASSUMPTIONS
When looking to develop a new marketing strategy there are
a number of stages that are important,
if the campaign is to be a success.
Initially companies will analyze the current internal
and external situation which includes:

 The size of the business
 The market it operates and
 Available resources

Furthermore, political-legal, economic,
socio-cultural and technological environment
are also factors to consider that may affect
the company to ensure there are no issues
that might affect marketing and performance.
In addition, it is crucial to examine resources,
offerings and past results within the organization
to make sure the capabilities are there to create
a successful marketing strategy.

ALTERNATIVE
COURSES OF
ACTION
SPORTS
MARKETING
PROMOTION
MARKETING
FIRM
ANALYSIS
Advantages
To drive brand to popularity
Increased revenue and greater awareness among costumer.
Spread the ADIDAS message/goals.
Disadvantages
cost
moral failings
return of investment varies


Advantage
To preset the information to consumers as well as others
Increased demand.
Differentiate the products.

Disadvantage
1. Failure
2.Celebrity Endorsements
3.Cost


Advantage
Success is within ADIDAS
Knows almost all.
Efficiency

Disadvantage
1. Failure
2.Adjustments to the company
3.Cost


CONCLUSION
An organization’s marketing mix is its own way to uniquely position the brand and drive sales. For adidas, this includes understanding what its consumers want and producing innovative products that fulfill these needs. Using innovative methods of sports marketing, on a scale never before seen in the industry, enabled adidas to target the audience and also having a global reach through social media and online promotion.
PLAN OF ACTION
Since ADIDAS is a global public and one of the largest sport brands in the world ranging from state-of-the-art sports accessories and equipment the most effective marketing mix strategy is the SPORTS MARKETING. Sports can be watched on a variety of platforms, sports marketing can take many different forms. Teams sell advertising space inside their stadiums to marketers who want to purchase billboards and other print ads, while TV networks sell airtime during the events. Famous athletes also sign contracts to work as celebrity endorsers and lend their images to marketers. By means of these ADIDAS could increase their sale and gain success.
THANK YOU :) !
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