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Resturant.com - B

Mobile App
by

Kamal Ahmed

on 13 September 2014

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Transcript of Resturant.com - B

Customer Focus

-

Mobile IS Mainstream
1. USE CASES
Christopher Krohn
President and Chief Marketing Officer
Restaurant.com
@ckrohn1
Keys to Success

of Restaurant.com emails are opened on mobile
Iterative Deployment Methodology
Start your prezi in the cloud,
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At Prezi, we
believe
that
Big Ideas
change
the
world
can
Adam Somlai Fisher
idea
big
was created by an
architect
with his own
fine artist
and
Prezi
Prezi operates on a freemium business model, which makes Prezi available to all.
The company has been cash-flow positive since year one.
people are now using Prezi
More than 16 million
From Budapest
To San Francisco
fun
engaging
and
To make sharing ideas more
Peter Arvai CEO
Peter Halacsy CTO
Adam Somlai Fischer
Founder
2 new prezis every second!
TED Conferences invested in Prezi because of their shared mission: helping people share great ideas.
In 2011, Prezi raised a Series B financing led by Accel Partners.
Unparalleled
product innovation
millions of reusable prezis.
redesigned user-interface,
3D capabilities,
Source: eMarketer October 2013
55%
*Source: Restaurant.com Mobile Orders Data (January 2012-January 2014)
Mobile! Restaurant.com
1MM
Source: Restaurant.com Data 2012 - 2014
Start with the Customer
Deals Near Me
2. CONTENT RELEVANCE
Search Result Filters

Listing Content Optimization
3. UX BEST PRACTICES
Native vs. Hybrid
Usability vs. Richness
Mobile Site
vs. Responsive Design
Layer in Brand Creative Standards
Measure
Iterate
1. Prioritize
2. Specialize
3. Evangelize
Appetite for Mobile
How

Restaurant.com

serves up deals for diners on the go

Deal Use, U.S. Market
Online Couponing, Mobile Redemption Goes Mainstream
of families with younger kids in the home prefer to use a mobile device to find deals
Source: Restaurant.com Proprietary Market Research 2012
"By 2015,
46%
of all adult smartphone users will redeem coupons on mobile."

of purchases on Restaurant.com are now made on mobile devices
Restaurant.com recently
reached
app downloads
Mobile Optimized Emails
DESIGN
 Simple Layouts
 Large Fonts, Buttons
 Concise Content
 Fewer Images
 Live Text

 Content Modules
 Media Queries
 Responsive CSS
 Light Weight Images

DEVELOPMENT
TESTING
 Multi-Device Rendering
 Mult-Client Rendering
 Pre-QA, QA

Design
Test
Deploy
Creative Examples
THANK YOU
69%
VIP PASS
Over
20%
Full transcript