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Resturant.com - B
Transcript of Resturant.com - B
Mobile IS Mainstream
1. USE CASES
President and Chief Marketing Officer
Keys to Success
of Restaurant.com emails are opened on mobile
Iterative Deployment Methodology
Start your prezi in the cloud,
At Prezi, we
Adam Somlai Fisher
was created by an
with his own
Prezi operates on a freemium business model, which makes Prezi available to all.
The company has been cash-flow positive since year one.
people are now using Prezi
More than 16 million
To San Francisco
To make sharing ideas more
Peter Arvai CEO
Peter Halacsy CTO
Adam Somlai Fischer
2 new prezis every second!
TED Conferences invested in Prezi because of their shared mission: helping people share great ideas.
In 2011, Prezi raised a Series B financing led by Accel Partners.
millions of reusable prezis.
Source: eMarketer October 2013
*Source: Restaurant.com Mobile Orders Data (January 2012-January 2014)
Source: Restaurant.com Data 2012 - 2014
Start with the Customer
Deals Near Me
2. CONTENT RELEVANCE
Search Result Filters
Listing Content Optimization
3. UX BEST PRACTICES
Native vs. Hybrid
Usability vs. Richness
vs. Responsive Design
Layer in Brand Creative Standards
Appetite for Mobile
serves up deals for diners on the go
Deal Use, U.S. Market
Online Couponing, Mobile Redemption Goes Mainstream
of families with younger kids in the home prefer to use a mobile device to find deals
Source: Restaurant.com Proprietary Market Research 2012
of all adult smartphone users will redeem coupons on mobile."
of purchases on Restaurant.com are now made on mobile devices
Mobile Optimized Emails
Large Fonts, Buttons
Light Weight Images