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Copy of Generation Z: Global, Visual, Digital
Transcript of Copy of Generation Z: Global, Visual, Digital
design by Dóri Sirály for Prezi
What are the key distinguishing characteristics of Gen Z that set them apart from previous generations?
Born between mid 1990s and 2010
Live in a rapid growing world
Require peer acceptance
Value authenticity and realness
Live with internet
For Gen Z
Question 2: In what markets do Gen Z represent an important opportunity for marketers?
Gen Z is teenage age under 19
Like music, fashion, cosmetic and video game etc.
Gen Z buying power is underestimated.
Mobile device is part of their lives
Smart phones, tables and wireless internet
Look for fresh and innovation
Internet shows huge potential for marketer
Gen Z have twice as Facebook friends then previous generation
Likely to share online
The number of people shop online increase
Success of Ebay and Amazon
Gen Z look for convenience.
Question 4: Question 4: What will be the key challenges in marketing to Gen Z?
Expecting the Buying Behavior
innovate in their own way
expand the level of boundary
to dig out all the information
The primary reason the generation gap occur is value of people change based on years passed;
Born in a digital world
Highest number of technological devices
The generation Z is the leader of the digital world
Lots of obstacles for marketers to reach them at the right moment
(Marchetti, TJ, 2014)
Understand Generation Z
(what the consumer think
: position, improve the
product and even perfect the
: harder to notice
psychographic factors such as
personality characteristics and
(Goyat, S, 2011)
（Madden, M et. Al, 2013）
Cause a conflict, communication barriers and dissensions;
Affect quality of the communication and lead to marketers suspend the process to catch up the trends and lose opportunities.
Sale revenue & Competition
How will marketing to Gen Z be different to marketing to previous generations
Marketing to Previous Generations
First, marketing to Gen X
Gen X's Traits
Second, marketing to Gen Y
Character for Generation Y
They're willing to change their main furniture
Important Markets for Gen Y:
Marketing to Generation Z
Gen Z's Products & Services
Gym Memberships, Health insurance
Bank Financial Products
Gen Z's Purchasing Habit &
Differences of marketing strategies
What other challenges do marketers have when they marketing Generation z?
Demand of visual market
The Generation Z expect to be attracted by the visual pictures, images and even the real products
The visual market has to be much more attractive and innovative than the one made by other competitors
The internet expand their view.
The marketing should need to be developed globally.
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Boosting pace of internet-conversation has shortened the attention spacing of Gen Z and improved their visual perception.
Tips for marketing to Gen Z
Marketers need respect online youth brands such as Worldpop.com