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Walter Lippmann

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by

sandrina antunes

on 3 March 2015

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Transcript of Walter Lippmann

Brainstorming
Porque acontece?
Opinião Pública
Estereotipo
& Opinião Pública

Ser crítico...
The world outside
&
The pictures in our heads
São Francisco
Budapeste
Observar
pormenores
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
Estocolmo
(cc) photo by Metro Centric on Flickr
NOTICIAS DE JORNAIS
"For the most part we do not see,
and then define,
we define first
and then see"
"A report is the joint product of the knower and known, in which the role of the observer is always selective and usually creative.The facts we see depend on where we are placed and the habits of our eyes (..)"
- Falta de Tempo
- A forma como a Mensagem vai ao encontro do Estereotipo
VALORES
CONTEXTO SOCIAL
MEDOS
EXPECTATIVAS
HISTÓRIA DE VIDA
DISCURSOS (POLITICOS)
" In the great blooming, buzzing confusion of the outer world
we pick out what our culture has already defined for us,
and we tend to perceive that which we have picked out
in the form stereotyped for us
by our culture"
Professor
Família
"Imagens na nossa cabeça"
- Elite politica
-
O mundo é plural....
O que leu
Quem escreveu?
Com que intuito?
Ler nas entrelinhas...
Política
A Opinião Pública...
- não existe fora de nós
- Não existe fora dos outros
- Não existe fora das nossas cabeças nem do mundo
Pensar duas vezes
Obrigada
pela
Atenção
Sandrina Antunes
"We are told about the world
before we see it. We imagine most things before we experience them".
"The world that we have to deal with politically
is out of reach,
out of sight,
out of mind"
Walter Lippmann
(cc) photo by Metro Centric on Flickr
Lisboa
NECESSIDADES
MANIFESTOS DE PARTIDOS
Mobilizaçao Social
Ambiente externo
Ambiente interno
Afectar o comportamento politico
Walter Lippmann chama a atençao para a importancia dos "estereotipos"
nesta relaçao
agente "politico-eleitorado"
- Informaçao
- ignorancia
Jornais
- Discursos
- Relatos
- Maior a adequaçao, maior o sucesso (+ condicionamento)
Full transcript