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Copy of The Persuasive Speech
Transcript of Copy of The Persuasive Speech
whether something is good or bad, should or
should not be done, or is or is not meeting some valued method. To persuade the audience to change their
beliefs or actions To Utilize and implement logical, emotional, and personal appeals Let's examine some example persuasive thesis statements: "I believe that eating meat is not good for you nor your friendly farm animal." I will show how second hand smoke has detrimental effects on the body. Tasks of a Persuasive Speech The first task is to accurately and perceptibly evaluate how your audience feels about your topic? *Note: Giving a planned speech that you deliver the same way to every audience is not going to work. Types of Audiences The Supportive Audience The Uncommitted Audience The audience is neutral; they're not for you or against you.
They possess a "Ok, convince me!" attitude. Example: a scholarship committee Types of Audiences The Indifferent Audience: This audience is difficult to adapt to because its members are apathetic
toward you. This audience is also known as the "captive audience," because they are being forced to listen.
It is your job to show them how your message is applicable to their lives. Tasks of a Persuasive Speaker: Types of Audiences The Opposed Audience The members of this audience are hostile to you, what you are promoting, or to both.
Your goal here is just get a fair hearing.
You must determine if they are upset with you or something you've said. The second task of a persuasive speaker is to APPEAL to your audience.
The word "appeal" has two different definitions- - -
*An urgent request
*What is attractive or interesting about someone or something Hint: If it is your job to convince others, you
must present an appealing image and message. Types of Appeal: Aristotle stated that the persuasive powers of a speaker depend on his reasoning, the emotions that he is able to stir in his listeners, and his character. In other words, a speaker's success is the result of his - - -
(a.) logical appeal
(b.) emotional appeal
(c.)personal appeal With logical appeal or LOGOS, you appeal to the intellect of your audience by offering a clearly defined speech that contains solid reasoning and valid evidence. Logical Appeal You can promote your logical appeal by being organized and offering proof to your audience. Emotional Appeal Aristotle has stated that emotional appeal is a major consideration in persuasive speaking.
It has been said that logical appeal appeals to the BRAIN, and emotional appeal aims for the HEART. Categorize the following as either logical, emotional, or personal- - - Personal Appeal Personal appeal is much like talent; people know if you have it and they know if you don't. Having personal appeal, ethos, means your audience will buy what you are selling because they believe in you and your credibility---your believability. The United Approach You can persuade more effectively when you use all three of Aristotle's appeals. logical appeal emotional appeal personal appeal "I have checked it out and the insurance wouldn't go up that much." LOGICAL Emotional Personal UNITED "When you were a kid, didn't you want to be given some responsibility, too?" "I don't feel that it is fair that my friends have to drive all the time." "Have I ever let you down?" "If I'm driving, you don't have to worry about me being in a car where the driver has been drinking." "I will pay for my own gas and insurance, plus I will keep the car clean." Let's get ready to PERSUADE! A five minute talk to persuade the class of something you feel strongly about. THE TASK OBJECTIVE:1 OBJECTIVE #2 OBJECTIVE #3 It is friendly and like you and what you have to say. This is the easiest audience to address because its members are ready to support and promote your ideas. Example: teacher lecturing to struggling students
on the importance of good grades Example: Student in support of
uniforms presenting the idea to
student body *Emotional appeal is known as pathos.