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HR STAFFING

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by

Craig Mingus

on 12 May 2017

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Transcript of HR STAFFING

HR STAFFING
SOCIAL MEDIA
&
EMAIL MARKETING
PROPOSAL

PHASE 1:
Register HR Staffing with:
Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Vimeo, and YouTube to control the name.

Focus will be on Facebook, LinkedIn, and Twitter start off and eventually with Vimeo and YouTube.
Research Shows:
+/- 4.6M Facebook users in NJ & 10.6M users in NY
+/- 78K registered nurses in NJ & 176k in NY
+/- 401k registered nurses on LinkedIn
A suggested beginning monthly marketing budget of $2,000 for Facebook would allow a mixture of
Boosted Posts
and
Promoted Page
to reach a targeted audience in the northern New Jersey and NYC region.

Approximately 500k people would be reached based on this monthly budget.

This budget suggestion would be for the first 3-months. The second 3-months would be $1,500 and the third 3-months would be $1,000. There will also be a mixture of organic marketing with targeted hashtags to balance out the paid marketing.
BUDGET
Presently it is not recommended to pursue paid marketing for LinkedIn and Twitter as Facebook provides the better bang for the buck.
Promote Page (Page Likes):
Daily Budget Range:
$5 (6-23 Likes) - $20 (23-90 Likes)

Schedule:
Run Continuously | For 7-, 14-, or 28-days | Or Until A Specific Date

Target By:
Gender, Age Range, Location, Interests
A 30-day Ad (appearing in Desktop News Feed, Mobile News Feed, and Right Column) at $20 per day would cost $600 targeting an average 56.5 new Likes per day; which would average 1,695 new Likes in 30-days.

Over a 12-months period, basing projections on a 30-day month, the cost would be $7,200 with an average of 20,340 new Likes.
Promote Page (Page Likes):
[continued]

Daily Budget Range:
$5 (10-20 Clicks Per Day) - $20 (38-82 Clicks Per Day)

Schedule:
Run Continuously OR For 7-, 14-, or 28-days OR Until A Specific Date

Target By:
Gender, Age Range, Location, Interests

A 30-day Ad at $20 per day would cost $600 targeting an average 60 Clicks per day; which would average 1,800 Clicks in 30-days.
Promote Website:
Budget Range:
$5 (Estimated Reach: 490-1,300 people) - $150 (Estimated Reach: 7,600-20,000 people)
Budget Range can be any amount outside the suggested amounts by Facebook
A $1 cost would reach an estimated 120-320 people while $250 cost would reach an estimated 11,000-28,000 people

Duration:
1-7 days

Target By:
People who Like your Page and their friends OR People you choose through targeting (location, age, gender, interests)

Boost Post:
A 7-day Boost (appearing in Desktop News Feed and Mobile News Feed) at $5 per day would cost $35 targeting an average 895 people per day, which would average 6,265 people in 7-days.

If there are 10-posts per day and all a Boosted for 7-days each at $5 per post, that would be 70-posts per week at $35 total per post with a weekly total of $2,450. An estimated 438,550 people would be reached in total.

OR

A 7-day Boost (appearing in Desktop News Feed and Mobile News Feed) at $20 per day would cost $140 targeting an average 2,750 people per day, which would average 19,250 people in 7-days.

If there are 10-posts per day and all a Boosted for 7-days each at $20 per post, that would be 70-posts per week at $140 total per post with a weekly total of $9,800. An estimated 1,347,500 people would be reached in total.

Boost Post:
[continued]

LinkedIn Ads:
Mainly used to promote a company's website
Pay Per Click (CPC – most popular) OR Per 1,000 Impressions (CPM)
$2 minimum cost per click or a specific bid
Target By: Job Title, Job Function, Industry, Geography, Company Size, Company Name, Seniority, Age, Gender, LinkedIn Group
Activation Fee is $5
Ads can be written in any lanuage LinkedIn supports
LINKEDIN
Promoted Tweets:
Cost per Click ranges from $.50 - $2.00. Each Click includes: clicking, replying, and favoriting
Can be targeted by: interests, gender, device, geography, and similarity to existing followers

Promoted Accounts:
Cost per new Follower ranges from $2.50 - $4.00
Can be targets by: interest, geography, and gender

Promoted Trends:
Cost per day is $200,00
Pros: Massive exposure in a short amount of time
TWITTER
PHASE 2
Email marketing could either immediately start, pending the current accrued email addresses, or begin after the first 30-days with blasts being sent each Wednesday.

Depending on the number of subscribers receiving the weekly newsletter, costs can range between $20-$85 per month; need more data to work on specific figures.
Constant Contact (www.constantcontact.com)

Email Marketing Basic Package (connect with email only):
0-550 is $20/month
501-2,500 is $35/month
2,501-5,000 is $55/month
5001-10,000 is $85/month
10,000 requires calling for price quote

Email And More Package (connect with email, events, surveys, promotions, and on Facebook):
0-550 is $45/month
501-2,500 is $60/month
2,501-5,000 is $80/month
5001-10,000 is $110/month
10,000 requires calling for price quote
NEWSLETTERS
MailChimp (www.mailchimp.com)

Entrepreneur Level – Up to 2k subscribers
Free with $10/month upgrade option

Growing Business Level – Up to 50K subscribers
1k subscribers is $15/month
2,500 subscriber is $30/month
5k subscribers is $50/month
7,500 subscribers is $75/month
10k subscribers is is $80/month
There is a Pay As You Go option that focuses on cost more than subscriber numbers

High Volume Sender – More than 50k subscribers
75k subscribers is $375/month
100k subscribers is $475/month
NEWSLETTERS
[continued]
Access Staffing (www.accessstaffing.com)
NYC
Facebook @ 11,763
LinkedIn @ 1,890
Twitter @ 812

Alliance Nursing (www.alliancenursinghomecare.com)
Greenvale, NY
Facebook @ 2,116
Twitter @ 167

Barnabas Health (www.barnabashealthcareers.org/agency)
West Orange, NJ
Facebook @ 3,596
Twitter @ 2,890
YouTube @ 178

Horizon Healthcare Staffing (www.hhstaff.com)
Hicksville, NY & Marlboro, NJ
Facebook @ 1,066
LinkedIn @ 1,288
Twitter @ 401

Liberty Nursing Agency (www.libertynursingagency.com)
Brick, NJ

Maxim Staffing (www.maximstaffing.com)
Hauppauge & New Rochelle, NY & Parsippany, NJ
Facebook @ 610
LinkedIn @ 22,876
Twitter @ 1,077
Millennium Medial Staffing (www.millmedstaffing.com)
Bronx, Brooklyn, Queens
Facebook @ 27

Nurses 24/7 (www.nursesapply.com/nurses247)
Garden City, NY & Wayne, NJ
Facebook @ 2,116 Likes
Twitter @ 424 Followers

NYC Healthcare Staffing (www.nychealthcarestaffing.com)
NYC
Facebook @ 119
Phoenix Health Care (www.phoenixhealthcarenj.com)
Rochelle Park, NJ

ProMed Personnel (www.promedpersonnel.com)
NYC
Facebook @ 328
Twitter @ 114

Quest Staffing Solutions (www.queststaffing.net)
Brooklyn
Tact Medical Staffing (www.tactstaff.com)
NYC
Facebook @ 224
LinkedIn @ 954
Twitter @ 222

White Glove Care (www.whiteglovecare.com)
Brooklyn
Facebook @ 488
LinkedIn @ 186

Winston Resources (www.winstonresources.com)
NYC and Westbury, NY & Rutherford, NJ
Facebook @ 1,569
LinkedIn @ 1,266
Twitter @ 119
COMPETITION | Healthcare & Nursing Agencies
[continued]
COMPETITION | Healthcare & Nursing Agencies
[continued]
COMPETITION | Healthcare & Nursing Agencies
[continued]
COMPETITION | Healthcare & Nursing Agencies
[continued]
COMPETITION | Healthcare & Nursing Agencies
WHEN DO WE BEGIN
Full transcript