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Power of storytelling
Raf Stevenson 8 November 2011
Transcript of Power of storytelling
It tells who you are, what you stand for. It brings out the essence, shows the road you're on. It speaks to the imagination and gives customers and employees something solid to hold onto. O How to use the power of corporate storytelling Or click on another Path element to continue from there Using
3-step story process A good story is never a witticism.
These are bad.
Stories are good. Strategy Culture Mission STEP 1:
Story Corporate Story &
Elevator pitch Capturing the essence
of your identity
in words and images Scripting your story:
giving meaning & purpose
to who you are as an organization
and what you do Do you know what it is? "I'm a little apple.
I'm a little apple." A silly pear ! Every company has its ‘mission, vision and values’.
But you’ll have to look a long way to find a complete, coherent
and authentic story that inspires your stakeholders. Behaviour Symbols Communication Communication planning & Tools development Corporate branding
& imagery Leadership, training &
knowledge management How to tell your authentic story? A good story links
people with your company NoStoryNoFans.com Author - Raf Stevens
Corporatestoryteller.be One more thing... Successful companies
stand out more by how they think
than by what they produce. Building a story is all about
getting to know
your organizational culture Your company needs to make profit,
but is that all that you’re here for?
Is that what it’s all about and no more... WHO IS THE HERO?
Indiana Jones faced the task
of overcoming evil.
Al Gore is fighting
to the environment. You are your story.
What is the unique feature
that distinguishes your company
from all the others? Determine your identity concept by looking at the common grounds Welcome ! STEP 2:
STORY DEVELOPMENT STEP 3:
STORY IMPLEMENTATION NoStoryNoFans.com Get part 1 for free.
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