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Courtney Fairclough

on 12 October 2014

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Transcript of Creativity

Inventions such as the light bulb and wheel are practical examples of creativity. The products offer solutions to problems, and use logical (engineering) concepts.

Creative thinking without a clear purpose e.g. children's imaginations considered to be "mundane".
Why has the notion
of creativity has evolved over the years?

'the lone genius'
Individualist Approaches to the study of
Modern vision
'the lone
People's perceptions of what it means to be creative still vary today, although the latter notions have become increasingly dominant.
Only certain individuals were born with the 'gift' of creativity.

Creativity of a particularly artistic nature wasn't really considered to be of significance.

Logical creations were valued highly and were expected to be of some useful purpose.
'the lone genius'
'the lone genius'
Why did we move on from this?
Limiting creativity to only be relevant in logical contexts defeats the point.

Developments in medical studies revealed that all humans have virtually the same anatomy and thus neurological capabilities.

Creativity took a more experimental approach e.g. conceptual innovations rather than practical ones.
'the creative person'
Creativity is something we are all capable of, regardless of knowledge or social factors.

It takes broader forms - no right or wrong.

'the creative person'
A number of people with various different psychological, social, environmental experiences have been creative.

Creativity might exist in a person's subconscious so they're not even aware of it.
'the creative person'
Problems with this concept
'social psychology'
Creativity is stimulated by social activity and external factors like new technology and trends.

This might be applied for aesthetic improvements on existing creations.

Observations and experiences can affect a person's level of creativity.
'social psychology'
Manipulating our environments/lifestyles to stimulate creativity is believed to be beneficial.
'social psychology'
Unlikely for external, atmospheric factors to have strong correlation with creativity.

Regardless of social factors, creative thinking is brought about by the individual and so the 'creative person' concept might be more reliable.
Problems with this concept
Working methods, economy and employment impacts on perceptions

Ways that we work
Social - work environments/lifestyles impact on our creativity.
Ways that we work
Does creativity exist independently of your environment, or is it reliant on it in some way?

Uniqueness for competing in the job market.

Prepared to accept an alternative role = feel less comfortable in being creative.

Perception that a 'creative personality' isn't enough in some businesses - lower wages.
Working methods, economy and employment impacts on perceptions

More available finance = > scope for creative ideas and less of an impact if there are risks or ideas fall through.

However, at times of economic difficulties, businesses have had to think of creative ways to remain competitive.
Working methods, economy and employment impacts on perceptions

Does creativity exist independently of your environment, or is it reliant on it in some way?

“Creative acts can [...] be expected, no matter how feeble or how infrequent, of almost all individuals.”
- Guildford
"Intelligence and creativity overlap in some respects but not in others."
(Sternberg, 1999)
Working schedules/flexibility.

Social factors e.g. competition, evaluation and peer pressure are likely to affect an person's level of confidence.

It can largely depend on the nature of the business and it's objectives e.g. creative ethos.
“Largely because they affect motivation, social factors
can have a powerful impact on creativity”
(Amabile, 1996)
“It is the social factors that are not necessary for
Runco (1999)
In some ways, it
In some ways, it
In some ways, it
A 'creative environment' might stimulate creative activity due to its relaxing nature e.g. open spaces, windows can be ideal for 'finding inspiration'.

Experiences and frustrations can cause people to imagine a solution to their problems and lead to innovative creations.

Someone with the social view is likely to feel influenced by their surroundings because they are
actively looking for inspiration
to be creative.
In some ways, it
An individual's surroundings/environment isn't likely to determine their ability to think creatively as they only require subconscious e.g. Learning Commons (Ali G) vs prison cell.
Does creativity exist independently of your environment, or is it reliant on it in some way?

It depends on the individual's beliefs
e.g. Jessops fell behind in innovative technology and economic difficulties.
“recognizes the interconnectedness between the self and the environment and attempts to discover relations between them.”
(Montuori & Purser)
There may be some link between psychological characteristics and level of creativity.

It was argued that individuals may be influenced by external factors and social situations which determines their creativity.
However, some might think they either
‘do or don’t’ have ‘the power’
and will study solutions to practical problems and test to see if what they have produced is of some beneficial use, to determine if they have been successful.
Does creativity exist independently of your environment, or is it reliant on it in some way?

It depends on the individual's beliefs
Full transcript