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Ramly Burger

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by

Niesa Aziz

on 8 April 2014

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Transcript of Ramly Burger

Burger
COMPANY MANAGEMENT

1) Marketing Sdn Bhd Mokni Ramly
2)Ramly Food Services Sdn Bhd
3)Ramly Halal Mart Sdn Bhd
4)Ramly Kiosk Sdn Bhd
4) Ramly Food Processing Sdn Bhd
Company
profile

Product and Brand
Write the primary idea of the mind map in the center. Use different color notes to differentiate between topics. Use lines and arrows to create branches that connect ideas to each other.
Group name
Zhu Peng Fei
Khairunnisa Abdul Aziz
Khairun nisa Khairuddin
Siti Norsyahidah Ramlee

the company owns a processing plant located in SME Industrial Park, Mukim Batu, Kuala Lumpur
the company was founded by Dato Haji Ramly Mokni and Datin Hajjah Shala Siah Abdul Manap.
Ramly Food Processing Sdn Bhd is a well known Bumiputra owned food-based manufacturer dealing in meat-based products

BURGER
Chicken Burger & Beef Burger
Chicken Burger Grill Flavour & Beef Burger Grill Flavour,
Chicken Burger Classic Oblong, Beef Burger Classic Oblong & Lamb Burger Classic Oblong ,
Fish Burger
Prawn Burger

FRANKFURTER
Chicken Frankfurter
Beef Frankfurter

COCKTAIL
Chicken Cocktail
Beef Cocktail

NUGGETS

MINCED MEAT
MARKET TRENDS
-Fast food service
-Halal certification
-Health Consciousness
-Accessibility
-Customer Preference

MARKET NEEDS
Consumers, particularly Muslims prefer Halal certified food, but for all, they prefer for hygienic preparation and hygienic condition.

Ramly Sdn Bhd need to consider all of these aspects in the food processing and procedures.
-Freshness and shelf life
- Contamination free
- Proper storage
-Temperature and moisture regulation
- Nutrition
-Inspection and certification
- Convenience packaging for handling


MARKET NEEDS
A good product come from good ingredients, therefore Ramly Sdn Bhd must make sure it is free from undesirable preservatives and treatment.

Ramly Sdn Bhd imported beef from India and Australia, therefore they must ensure the slaughtering house and slaughtering procedures is following Syariah compliances.


SWOT ANALYSIS
PESTEL ANALYSIS
MARKETING ISSUES
RECOMMENDATION

SEAFOOD
- Tempura Fish Cocktail
- Tempura Fish Fillet
- Breaded Fish Popcorn
-Octopus ball
- Breaded Squid Ring

FRIED CHICKEN
Chicken Wing
Fried Chicken
Chicken Kebab
Tempura Chicken Dipper
Chicken PattieS
Chicken Fillets

OTHERS
-
Burger Bun & Frankfurter Bun -Tasty MayO
- Crispy Prawn Springroll - Tasty Chili & Tasty Black Pepper
- Chicken Boxing with Lemon Grass - Chicken Chop
- Chicken Drummet with Lemon Grass

STRATEGY AND IMPLEMENTATION
THANK YOU
" Pastikan Ramly.... baru beli "
Full transcript