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Transcript of Anthro 170
Andrea Rivera Meme Discourse Meme = "mimeme" (Greek)
an idea, behavior or style that spreads from person to person within a culture
cultural ideas, symbols or practices
writing, speech, gestures, rituals or other imitable phenomena Introduction Social media
Age of technology
Modern technologies have been pervasive Meme Popularity Mentality of the youth and the whole Internet user population
Memes shape popular culture
Stereotypes and impressions
"Spreads like a virus"
Memes as a means to reach popularity Effects and Social Impact of Memes Memes are a very effective marketing tool
"Viral" quality Memes in Advertising compression of language
instant, straight-to-the-point, simple
memes as a mode of expression and communication Language in Memes Internet Memes hyperlink, video, picture, website, hashtag, or just a word or phrase social networks, blogs, direct email, news sources, or other web-based services Internet Culture "Internet meme" - concept that spreads rapidly from person to person via the Internet
email, blogs, forums, image boards, social networking sites, instant messaging and video streaming sites such as YouTube
usually jokes, urban legends, viral videos, funny pictures or contagious music Richard Dawkins (1976)
an internet information generator, especially of random information doesn't have to be funny, provocative or even make sense
all that is required for a meme to succeed is mass usage When you see that person, you automatically see him as a meme Movements, reactions and comments based on a meme. Integration of meme into everyday life Inside jokes
Only those who understand and know what the meme is get the meaning. Language standardization Intentional misspelling ("moar" instead of "more", "teh" instead of "the") a meme's subtitle has a certain grammatical structure and this structure integrated into everyday talk There are other languages that are made fun of therefore either marginalizing them or popularizing the language Conclusion Language is evolving everyday and internet memes will have a huge impact to its form We should be really sensitive with the social implications of the use of language of memes and the stereo-type that they generate