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AAD 565, Unit 16: The Future of Engagement

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UK Arts Administration

on 16 February 2016

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Transcript of AAD 565, Unit 16: The Future of Engagement

Unit 16:
The Future of Engagement
1. Challenging Core Activities
2. Taboo Activities
Rite of Spring
WATCH: Stravinsky The Rite of Spring
CURRENT TABOO: Social Media #3: Photographs/Videos
CURRENT TABOO: Social Media #2: Instagram/Facebook
CURRENT TABOO: Social Media #1: Twitter
PAST TABOO: Is having a video screen behind an artist performing live taboo? Some musicians feel that it is distracting to the artist and the audience.

CURRENT: Not only are videos prevalent for live concert performances, they can sometimes allow even the last rows of the hall to see the intricacies of the notes being played.
PAST TABOO: Is having a video screen behind an artist performing live taboo? Some musicians feel that it is distracting to the artist and the audience.

CURRENT: Not only are videos prevalent for live concert performances, they can sometimes allow even the last rows of the hall to see the intricacies of the notes being played.
READ: So That’s What the Fat Lady Sang
http://www.nytimes.com/2008/07/06/arts/music/06tomm.html?pagewanted=all&_r=0
READ: Reinventing Supertitles: How the Met Did It
http://www.nytimes.com/1995/10/02/arts/reinventing-supertitles-how-the-met-did-it.html
PAST TABOO: In the past, operas were performed in their original languages without any technical assistance.

CURRENT: Supertitles are often displayed above the stage so that the audience can read the translation of what is being sung on stage.

PAST TABOO: It was taboo for house (audience) lights to be on in the theatre.

CURRENT: Keeping house lights up (either all the way or at a percentage) allows patrons to read their programs during the performance. Being able to follow along and know which movement is being performed, as well as simultaneously read about the composer, the artists or the work itself can add meaning and deepen the experience.
PAST TABOO: It was taboo for house (audience) lights to be on in the theatre.

CURRENT: Keeping house lights up (either all the way or at a percentage) allows patrons to read their programs during the performance. Being able to follow along and know which movement is being performed, as well as simultaneously read about the composer, the artists or the work itself can add meaning and deepen the experience.
PAST TABOO: In the past, operas were performed in their original languages without any technical assistance.

CURRENT: Supertitles are often displayed above the stage so that the audience can read the translation of what is being sung on stage.
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