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Marketing Mix of Emirates

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Ayesha Nunhuck

on 27 September 2013

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Transcript of Marketing Mix of Emirates

Marketing Mix of Emirates
The product of Emirates is the flight which includes the service in the plane (first, business and economy class) and the holiday packages that they sell.
The service on the plane are intangible which mean they are products which cannot be touched. But the food and seats on the plane are tangible which means they can be touched.
They also offer prices for Hotels in different countries and car rental.

The pricing strategies of Emirates depend on the seasonality and the class in which a customer is flying by (for example, Business class) and sometimes the location. Also, Emirates is cheaper than Virgin Atlantic for a flight to Dubai, return and Economy class. For Emirates it costs £407 but Virgin cost for the same flight is £419.

If a customer travels with a companion, they save and fly with Emirates Business Class from £1,499. In Business Class, there is an award winning service starts before take-off; services such as Chauffeur-drive service, lounge access and 40kg baggage allowance.

Pricing also depends on the seasonality of the flight/holiday. For example a flight to Tokyo Haneda, return Economy Class is £596 which is during December time (winter). But in March time the cost for the same flight is £661.
Exceptional prices from Emirates
The location of Emirates airlines is based in Dubai, United Arab, Emirates. They operate over 3000 flights per week from its hub in Dubai International airport. Flights can also be accessed by many airports in the UK including, London Gatwick, London Heathrow, Manchester, Newcastle and Birmingham.
Channels of distribution include the website, travel agents and by telephone.
There are various amounts of promotion in Emirates airlines including, advertising through the television, public relations, sale promotions (discounts and special offers), leaflets and direct marketing.

Emirates Airlines and Qantas Airlines have formed a global partnership that will give customers an international and Austrailian exclusive frequent flyer benefits and world‐class travel experiences.

The slogan for Emirates is 'Hello Tomorrow', which means that Emirates Airlines are giving their customers a glimpse of the future by proving advanced services and flights.
Emriates also sponsors Cricket Austrailia, Lord's Taverns and Pro Arch Tournament. Emirates have an association with all major ICC tournaments, including the 2011 and 2015 ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20.

Emirates airlines are also major sponsors of English Premier League club Arsenal. In August 2009 the Scottish Junior Football Association announced that Emirates would sponsor their Scottish Cup competition. Emirates aircraft also have the FIFA World Cup logo on them, as Emirates is the official airline sponsor. Emirates Airline is the sponsor of AFC travel and play in AFC Champions League, AFF Suzuki Cup, as well as the primary shirt sponsor of the football clubs AC Milan, Arsenal, Hamburger SV, New York Cosmos, Paris Saint-Germain and Real Madrid.

This adverts talks about geography and how Dubai is the hub to the rest of the world. The advert promotes Emirates Airlines and persuades customers to fly with Emirates to travel to over 100 destinations worldwide and to six continents
This is the new Emirates Airlines Official Welcome To Dubai Video. It shows the various exciting places and hotels of Dubai which is the main hub of Emirates Airlines. This adverts is targeted at families, people who are in need of a holiday, pleasure and comfort, couples and business men/women.
A product is anything that can be offered to a market that might satisfy a want or need.
The price is the cost of the product, whether it is a flight or a service.
The place is the pysical location of the business and the distribution of products or sevices in the business

The promotion is the advancement of a product, idea, or point of view through publicity and/or advertising
Full transcript