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Virgin's Motivation Case

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by

Sarah Daemi

on 23 November 2016

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Transcript of Virgin's Motivation Case

Virgin Group
HR Department
HR Department
HR Department
HR Department
HR Department
Issue 2
Recommendations
Basic skills: written, math…

Technical skills because of new technologies

Interpersonal skills: listening, communicating, team-building…

Problem solving skills: analysing
alternatives and selecting solutions

HR Department

Sarah Daemi - Caroline Durandel - Maud Lamotte - Abiola Mamadou
Virgin Motivation Case
“I started Virgin with a philosophy that if the staff are happy, customers will follow”
Framework
1 - Presentation of Virgin

2 - HR Model

3 - Motivation Tools

4 - HR & Motivation issues

5 - Recommendations based on Google example
Founded in 1970 by Richard Branson & Nik Powell
Turnover : £19.5 in 2015
60 000 employees in 2016
Several subsidiaries
Virgin’s culture promotes: employees' empowerment, care for customers, delegation amongst groups
Theory
Recruitment Match individual characteristics (SKA) with requirements of the job
Initial selection: checking applicant’s background

Substantive selection: performance tests, interviews…

Contingent selection: technical & biological analysis
Theory
Training increases productivity
Theory
Leadership increases motivation
(Harry Kraemer)

Building trust, honesty, respect…

Empathy: considering other’s feelings and concerns

Neglecting the qualities in the recruitment process
Virgin Case
Virgin Case
Recruitment process
Sources
http://www.mytopbusinessideas.com/motivate-your-employees/

http://tonyg11bizassessment.blogspot.fr/2013/09/employee-motivation-employee-motivation.html

http://theundercoverrecruiter.com/virgin-branson-motivation/

http://www.ifm.eng.cam.ac.uk/research/dstools/vrooms-expectancy-theory/

http://research-methodology.net/virgin-atlantic-airlines-employee-motivation-leadership-and-organisational-culture/

http://www.123helpme.com/a-case-study-on-the-virgin-groups-management-structure-view.asp?id=163478

https://www.ukessays.com/essays/motivation/leadership-and-motivational-influences-motivation-essay.php

http://www.hrmagazine.co.uk/article-details/exclusive-sir-richard-branson-talks-to-hr-magazine-about-leadership

https://www.cleverism.com/google-way-motivating-employees/

http://www.inc.com/ilya-pozin/14-highly-effective-ways-to-motivate-employees.html

http://smallbusiness.chron.com/major-objectives-human-resources-theory-61815.html

http://www.equaltimes.org/unlimited-holidays-for-virgin?lang=fr#.WDSQK3d7SLJ
Virgin Case
Motivation
Theory
Training
Productivity
Organization's culture
Quality
Role of leadership
Trust
Delegating
Sharing Ideas
Innovation
Motivation
Virgin Case
Issue 1
Issue 3
Virgin's motivation and leadership is based only on Richard Branson
Thank You !
Too much freedom for the employees
Google's office in New York
Maslow's Hierarchy of Needs
Herzberg's Two Factor Theory
Motivate employees depending on the nature of their immediate needs
Ex : Junior/medium level employees
Offering personal training, charitable perks
Taylor's Scientific Management
Selection, training & payment by results
Mayo's Research on Human Relations
Having interest in your employees
Full transcript