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Amalgamation

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Manitoba/Ontario Prezi

on 23 June 2016

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Transcript of Amalgamation

GoldenWest Radio:
offers you an incredible advertising opportunity.
Here's why:
70,000 +
People in the Central Plains Area (and beyond) visit PortageOnline every month.
96%
come back EVERY DAY!
We are community-focused
Energy =
+ Frequency
+ Consistency
+ Creativity
+ Frequency
+ Consistency
+ Creativity
Imagine every ad is a salesperson working for you.
Appeal to everyone - sell Features (practical) & Benefits (emotional) equally.
BE MEMORABLE
'Dominate' a station...
Run schedules that ensure the majority of listeners hear your commercial a minimum of
three times a week.
and Motivate Consumers.
People need financial help All the time.
ALWAYS BE ON
CUSTOMERS' MINDS
!
People often take their time before making financial decisions.
Ensure when someone is considering a financial institution or financial services, they think Austin/Portage Credit Union!
SUMMARY
Weather Page
Home Page
Big Box Ad
Leaderboard Ad
How to Advertise
C
R
E
A
T
I
V
E
L
Y
Consistently
With CFRY, Country 93, Mix 96, & PortageOnline YOU will be...
Educate people in your market, promote various events and keep members informed on an on-going basis.
Deliver the right message with the right consistency and frequency to be effective and have impact.

Connected with our
audience
Connected with our
community
Connected with your
customers

Your Campaign will...
Partners with local businesses
Connects communities
Gives local residents a voice
Supports community organizations
Informs and entertains a wide demographic
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
A Solid Advertising Plan will:
Radio Advertising Plan:






3 – 30-second commercials per day, airing Monday - Sunday
Total of 21 – 30-second commercials per week, per station
Commercials will air in Prime Time between: 6:00 a.m. - 9:30 a.m.,
11:30 a.m. - 2:10 p.m. & 4:00 p.m. - 6:00 p.m.
July 1 – December 31, 2016
Educate customers/members
Help attract new members
Promote competitive advantage
Increase name awareness
Full transcript