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Nike Fuel Connec+
Transcript of Nike Fuel Connec+
Above competitor pricing
Integration with Nike Fuelband
2012, Nike+Fuelband was released
Nike equipment division revenue increased by 16% and then another 8% from 12' to 13'
Points of Difference
All in one
24 hour tech support
Smartphone fitness app download to increase more than 60% in 5 years
Connec+ 5 Year Projections
Brian Bowe, Chelsea Suzumoto, Randee Layosa, Brennan Faith and MacKenzie LaMotte
The Right Market, The Right Product
The missing link in the fitness application industry
Fitness App Industry
Trends in the fitness industry as a whole
Trends in the fitness Application industry
What the customers are saying
Market Product Focus
The 4 P's
Equipment division will increase 40% in 5 years (13'-18').
Nike equipment will bring in $1 billion revenue by 2016.
2018 ED revenue will be around $1.1 billion.
Who We Are
Nike Fuel Connec+
Nike+ within Equipment division
Emphasis on simplicity for a lifestyle change
Connects with the Fuelband
Enhanced features from the Nike+ App that creates personalized meal plans and workouts
Why we're the best
"Teamwork makes the dream work"
5 Year Plan
Nike Fuel Connec+ is available to apple and android users
Our goal is to have Nike Fuel Connec+ be the next best fitness and nutrtion app
Grocery store and supermarket affiliates
The Fuel Connec+ Team
Director of Social Media
Director of Finances
Technical Support Manager
Step 1: Personal Information
Step 2: Goals
Step 3: Dietary Information
Step 4: Generate my Menu
Step 5: Track my Progress
App capable devices
Anyone with a body
Optimum nutritional health
Fitness App Trend
5 Year Forecast