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Mad River Glen's Social Media Plan

A brief dive into Mad River Glen's social media plan
by

Lauren Belisle

on 5 May 2011

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Transcript of Mad River Glen's Social Media Plan

Mad River Glen's Social Media Plan Approach Platforms Measuring Success Internal Approach Social Media Policy Next Steps Be Yourself.
Stop and Think.
Establish Community.
Encourage Conversation.
Commit to Consistency.
Learn. Number of page views
comments
blogroll listings
link trackbacks
sharing across other platforms
search engine prominence Number of visitors
check-ins
tips
photos Channel subscribers
video views
comments
likes and dislikes
additions to playlists
sharing across other platforms Facebook Insights
likes
comments
uploaded photo and video
answers to Facebook Questions Marketing Director to continue to manage social media outreach
Regular input from staff
Rely on others to embrace the plan and follow policy Popular VT ski mountain (skiers only)
Different feel makes it set apart from competitors
Using Facebook, Twitter, YouTube Flickr, and blogging Situation Analysis Broad audience, though it can be segmented
Overall goal is to attract skiers to the mountain ($$$) Focus on multiple platforms in order to reach various segments of the audience
Develop engaged relationships that establish brand loyalty
Measuring success will be platform specific
Focus efforts blog, YouTube, Facebook, and, Foursquare 137 videos uploaded, 133 subscribers, just over 103,000 views.
Expand content beyond snow report
Use best practices for naming and tagging two pronged approach 1- Internal-Generated Video 2 - User-Generated Video Highlight everything from snow-grooming expertise to ski lessons
Time-lapse captures of snowstorms and
Professional skiers on the slopes are
Evergreen content across multiple platforms Contests:
best wipeout
best goggle tan
best helmet head
best mogul skiing
best trick
etc
Evergreen content across multiple platforms Over 4,500 fans
Establish custom url
Add Welcome tab
Add interactive trail map
Use Questions feature Tips:
2-3 posts/day
Develop content calendar
Experiment with Facebook Places and Deals 60 people have checked in a total of 47 times
Run a promotion (like free hot chocolates for the first 25 check-ins each day)
offer a special mayor discount to encourage competition
Offer tips After some success:
Create specific venues throughout mountain i.e., summit or the lodge
create event-specific venues for big events Weekly guest blog
Utilize tags and use descriptive titles for SEO
Offer sharing options
Integrate all social media efforts:
Video snow reports will be embedded into the daily text updates.
Twitter and Flickr streams embedded
Foursquare promotions featured
Comments answered and encouraged.
Blogroll listing Focus efforts on Facebook, YouTube, Foursquare, and a blog
Listening and monitoring
Future:adoption of new technologies
Full transcript