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Maslows Hierarchy of Needs

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by

Ellen D.

on 27 February 2014

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Transcript of Maslows Hierarchy of Needs

Esteem
Self
Actualization
Google
"Speech"
Water for Life
"First World Problems Anthem"
Love and Belonging
P&G
"Thank you, Mom"
Safety

Hyundai
"Dad's Sixth Sense"
Physiological

Febreze
"Lights Out"
Maslow's Hierarchy Of Needs

This commercial fits in the category of Self Actualization because it prompts us to accept facts. We often take many things for granted and in the last year #firstworldproblems had become a world wide trend. However the #firstworldproblems aren't problems at all and this ad calls us to reflect upon that idea and begin to notice our behavior and how it may effect others.
This ad relates to the esteem category because while Google shows off features of their tablet they also show a young boy nervous for a class speech. With the help of the Nexus 7 Tablet the little boy gains confidence and delivers a great speech. Google links the idea of confidence with these tablet.
This ad fits perfectly in the topic if Love and Belonging. It tugs at our heart strings all through out the commercials. "Thank you, Mom"is a wonderful campaign and P&G's audience can instill trust in the company for their own families they cheerish.
This commercial, as many car commercials do, promotes safety. Often when car companies promote safety it's for a family car and the ad could also fit under "Love and Belonging". This ad cleverly shows off a feature of the car while promoting it's audience to think about their own families and kids. Parents when watching can recognize the safety the Hyundai genesis provides and relate a sense of trust and safety to that company.
This ad demonstrates physiological ideas because the commercial shows many people sleeping with the help of Febreze's "Sleep Serenity" product line. The ad let's customers know that with this new product they can rest, relax, and get a good nights sleep.
By Ellen Dollard
Full transcript