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Adidas

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by

jeffrey zakpa

on 7 June 2016

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Transcript of Adidas

Adidas
What is Adidas?

Adidas is a group that strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening their brands and products to improve their competitive position.
Origin and Base
Adidas was made by a man named Adi Dassler in Herzogenaurach, Germany. It started in his mother's watch kitchen at his return from WW1 . He started with his brother and they later branched off. Him creating Adidas based on his name, meaning All. Day. I. Dream. About. Sports. They now have HQs in Maryland, Oregon, California, Hong Kong and Amsterdam
Products
Adidas makes
Sportswear
Apparel
Sports Accessories
Sport Shoes
Lifestyle shoes
Bags
Service:
Coaching
Running Guide
Customizing
Through making those products, adidas collaborates with numerous designers, athletes and artists including
Kanye West: Yeezy
Pharrell: Pharrell Originals
Yohji yamamato: Y-3
Jeremy Scott: JS orinals
Imam Shumpert, Etc...
Performance
Adidas has been doing very well the past few years. It had been at a constant prior to 2015 (6-7B Euros), but did extremely well that year (8B Euros)` and are projected to continue increasing profits.

Return on equity has been on average upwards of 10%.
The Equity Ratio is at an average of 45%

Financial Soundedness
Adidas sales are predicted to increase at a rate of around 15%
Group increases targeted dividend payout ratio to 30%-50%
Group currency-neutral sales to grow at a high-single-digit rate on average per year until 2020`

Ethics
This company is very socially responsible. They also promote a healthy environment by running numerous programs.
They run Environment programs
Youth Programs
And Such
Major Projects
By: Jeffrey Zakpa, Caleb Mckinney, Phillip Raines and Chinazom Ojaku
The END
Full transcript