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PESTLE: socio-cultural change

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by

philip nash

on 10 October 2016

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Transcript of PESTLE: socio-cultural change

UK Population Trends
Household Structure and Family life
Cost of Living
Earnings and
Income Distribution
Household expenditure
Lifestyle
changes
Households
Multi-Cultural Society
Social media:Internet usage
The Changing Consumer, Power and Awareness
Healthy Living
The Environment
Sustainability
The Knowlege society
The Intelligent consumer
Fairtrade
Animal rights
The Changing role
of women in the family
Demographics
PE
S
TEL:
Social/cultural Environment
What does this demographic change mean for business organisations in H,T & E?
The baby boomers were born during a period of rapid population growth and social change between 1946-64, with 17m births recorded in Britain alone during this period.
Today, for the first time in history, Britain’s over-65s now outnumber people under the age of 16.
Rising longevity (30 years in 20 century)
Lower/declining birth rates, 1.9 children versus 2.9 in 1970s
WHY?
The Family
Source: ONS
Opportunities
Threats
Ageing Population
Earnings are finally growing above the rate of inflation
ONS Office for National Statistics
Household Expenditure
Consumerism
http://www.neighbourhood.statistics.gov.uk/HTMLDocs/dvc203/index.html
Earnings
http://www.pwc.co.uk/issues/megatrends/demographic-and-social-change.html
Price Waterhouse Coopers 2015
Global Perspective
Why do you think it is important for business to monitor social change?
Earnings Distribution
The Resolution Foundation 2015
ONS
The Guardian 2015
http://www.neighbourhood.statistics.gov.uk/HTMLDocs/dvc2/EWPyramid.html
65.1million
Full transcript