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The Lolita Look
Transcript of The Lolita Look
Multimedia Writing and Rhetoric
Dr. Erin Dietel McLaughlin
9 December 2013
The Lolita look refers to the sexual portrayals of young girls as willing sexual partners.
By integrating the Lolita look in fashion advertisements, advertisers fetishize a young girl’s innocence and appeal to the male’s pedophilic fantasy of a sexual young girl.
“You want to know what comes between me and my Calvins? Nothing."
The Lolita Look
“My mother warned me about boys like you. Mama said he’s only interested in my Calvins."
The Lolita Effect is a group of myths that work together to undermine females and their sexuality by creating unrealistic ideals.
The first myth:
“The younger a girl is, the sexier she is.”
The Second Myth:
“Young girls are highly sexualized beings, ready to cater the whims of men” because they are docile and passive.
The advertised childlike beauty is unattainable, but with the right products,
women believe they can closely achieve it.
Prostitots is a crude combination of the words prostitutes and toddlers. Prostitots refer to little girls who dresses suggestively or provocatively with short skirts and tight, low cut shirts.
The second myth never addresses that a woman participates in sex to satisfy her own sexual needs, only to satisfy a male's sexual desires. By doing so, she no longer controls her own sexuality.
Change the media landscape
"We may or may not be the ones exploiting youngsters, but every time we make a purchase, we open our front doors to those who do, and happily points them in the direction of the basement."
By becoming media literate, females would be able to critically analyze media messages by understanding the certain rhetorical strategies used in advertisements.
"Brooke Shields Another CK Jeans Commercial."
Online video clip. Youtube.
Youtube, 1 Dec. 2001. Web. 2 Dec 2013
."Brooke Shields in the Calvin Klein Jeans commercial 1981." Online video clip. Youtube. Youtube, 17, June 2007. Web. 2 Dec. 2013
Durham, Meenakshi Gigi.
The Lolita Effect: The Media Sexualization of Young Girls and WhatWe Can Do about It.
Woodstock, NY: Overlook, 2008. Print.
I Recycle Boys Shirt. N
.d. Photograph. Clutch Tees. Clutch Tees. Web. 03 Dec. 2013. <http://clutchtees.com/I-Recycle-Boys-Shirt.html>.
Ivinski, Pamela A. "I See London, I See France, I See Calvin's Underpants." Sex Appeal: The Art of Allure in Graphic and Advertising Design. Ed. Steven Heller. New York: Allworth, 2000. 108-15. Print.
Forever 21 Advertising Campaign. N.d. Photograph. Chris Kilkus: Behind the Scenes. Chris Kilkus,
13 Apr. 2011. Web. 03 Dec. 2013. <http://www.kilkus.com/blog/wp-content/uploads/F21Jan18_009_combo1.jpg>.
. "Reviving Lolita? A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising."
American Behavioral Scientist 48.1 (2004): 119-129. Print.
Oppliger, Patrice A
. Girls Gone Skank: The Sexualization of Girls in American Culture. J
efferson, N.C.: McFarland & Company, 2008. Print.
oulter, Sean. "Dakota Fanning's 'Lolita' Perfume Ad for Marc Jacobs Is Banned for 'Sexualising Children'"Daily Mail. Associated Newspapers Ltd, 9 Nov. 2011. Web. 4 Nov. 2013. <http://www.dailymail.co.uk/femail/article-2059097/Dakota-Fannings-sexually-provocative-perfume-ad-banned.html>.
N.d. Photograph. The Pink Underbelly. 2012 Feb. 12. Web. 03 Dec. 2013. <http://pinkunderbelly.files.wordpress.com/2012/02/6a00d8341c713953ef01053697a140970c-320wi.jpg>.
Skechers Christina Aguilera: Teacher.
N.d. Photograph. Ads Of the World. Web. 03 Dec. 2013. <http://adsoftheworld.com/media/print/skechers_christina_aguilera_teacher>.
Spring Collection 1996. 1996. Photograph. Calvin Klein Collection. Web. 03 Dec. 2013. <http://www.supermodelstars.com/advertisings/calvinklein/images/calvinklein-obsession-mn-19960102-katemoss.jpg>.
Spring Collection 1997.
1997. Photograph. Calvin Klein Collection. Web. 03 Dec. 2013. <http://www.supermodelstars.com/advertisings/calvinklein/images/calvinklein-obsession-19970101-katemoss.jpg>.
2011. Photograph. Flickr. Linnea Moberg. Web. 2 Dec. 2013. <http://www.flickr.com/photos/101254922@N04/10559544934/in/photolist-h67qPy-aaH1HT-aaMnJf-aaH24X-aaH2e4-aaH2ke-aaKQEE-aaH2nM-aaMcCh-a8fC1q-amDirD-avUEcm-ayBXyP-aYJ7PM-aaKRg3-admwMo-b6TCDV-e1pVs8-e1pVrZ-b6TD5K>
Thylane Rose Blondeau For Vogue France...Fail! 2011. Photograph. Talking with Tami. Tami Reed, 04 Aug. 2011. Web. 02 Dec. 2013. <http://www.talkingwithtami.com/thylane-lena-rose-blondeau-for-vogue-france-fail>.