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CRAP design

Design presentation
by

Abby Bischoff

on 15 June 2012

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Transcript of CRAP design

Contrast
Repitition
Alignment
Proximity
designing
CRAP
Design is not just what it looks like and feels like. Design is how it works.
-Steve Jobs
All good design starts
with four basic criteria:
Contrast
Repitition
Alignment
Proximity
In design, items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units. Using this rule helps organize information and reduces clutter. This gives the reader an instant visual clue as to the organization and content of the page.
If two items are not exactly the same, make them different. Really different. Our eyes like contrast. The idea behind contrast is to avoid elements on the page that are merely similar. Contrast is often the most important visual attraction on a page.

Contrast can be created in many ways...
Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another element on the page. Alignment creates a stronger cohesive unit; like an invisible line that connects all components in your eye and in your mind.
Abby Bischoff
Abby Bischoff's childhood was one of merriment and sweet rides on her big wheel. Check out her awesome pink coveralls. Check out her awesome hair. She's a real cute kid, huh?

Kids from Huron are often super cool and well-dressed. Abby's got 3 siblings are they are also super cool and well-dressed. I wish I had pictures of them to show you as well.
Abby Bischoff's childhood was one of merriment and sweet rides on her big wheel. Check out her awesome pink coveralls. Check out her awesome hair. She's a real cute kid, huh?

Kids from Huron are often super cool and well-dressed. Abby's got 3 siblings are they are also super cool and well-dressed. I wish I had pictures of them to show you as well.
Abby Bischoff
Repeat some aspect of the design throughout the entire piece. The repetitive element may be a bold font, thick line, a certain color, design element, format, spatital relationship, etc. Repetition can also be though of as "consistency." The basic purpose of this rule is to unify and add visual interest. This rule can be best applied in lengthier publications, such as newsletters and handbooks.
FONTS!
Fonts are one way to integrate contrast effectively.
Contrast vs. Conflict
A design is in conflict when two typefaces are set on the same page that are similar, not really different and not really the same.
Do you automatically center everything? A centered alignment creates a more formal look. This look may be appropriate for formal invitations or weddings. In addition to being formal, a centered alignment can be sedate, ordinary and boring. Combine a strong flush left or right alignment with good use of proximity and you will be amazed at the change in your work.
Finally...
Do not put a full paragraph of info on a poster
white space is your friend
Borders can be overpowering
Don't use more than two different fonts
One piece of clip art gets the point across
Don't be afraid to design something with plenty of unutilized space
Don't overuse the ! ... no one likes to be yelled at
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