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What is rhetoric?

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by

Jessica Diiorio

on 22 September 2014

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Transcript of What is rhetoric?

What is Rhetoric?
Rhetorical Appeals
Aristotle
Rhetorical Triangle
Introduction to rhetoric:
Learning to read text like a writer
Conclusion
"The faculty of observing in any given
case the available means of persuasion"
Aristotle believed the 2 major concepts that affect rhetoric are:
Context
Purpose
The time and place a piece is written
A goal the writer or speaker wants to achieve
When reading determine first what the context is, then what the purpose is. Is the purpose to:
pursuade
celebrate
secure support
evoke sympathy
repudicate
instill laughter
favorable decision
inform
provoke
propose a decision
Speaker
Audience
Subject
LOGOS
PATHOS
ETHOS
Appeal to character in order to appear CREDIBLE and TRUSTWORTHY
Appeal to
REASON
. Speaker offers clear, rational ideas: statistics, examples, facts and expert testimony.
An appeal to
EMOTION
:Uses a mixture of personal anecdotes and figurative language.
Rhetoric is used in everything we do. It's all around us!
Your assignment will be to read Lou Gehrig's speech and underline and high light where you see evidence of:
Context
Purpose
Ethos
Pathos
Logos
In a short paragraph-extended response decide how the balance of these appeals makes this an effective and ultimately memorable speech.
Aristotle believed that
effective arguments were balanced.
What is the speaker-audience-subject relationship in this video?
What is the context and purpose of this speech?
If you don't know the speaker by name, who do you believe he is?
What traits does he have as speaker that makes him worthy?
Who is the audience? What is the subject?
Beyond the speech, why would a movie want to include it? What broader purpose does this speech serve? What makes you believe that?
What do you think the context of this video is?
Why do you think that?
What is given that indicates that?
What can we say about audience?
Full transcript