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SWOT Analysis Vanderbilt University

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Karla Munoz

on 16 April 2015

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Transcript of SWOT Analysis Vanderbilt University

About Vanderbilt
Vanderbilt is a private research university of about 6,500 undergraduates and 5,300 graduate and professional students. The university comprises 11 schools, a distinguished medical center, a public policy center and The Freedom Forum First Amendment Center.
Vanderbilt offers undergraduate programs in the liberal arts and sciences, engineering, music, education, and human development as a well as a full range of graduate and professional degrees.
The university has ranked as one of the nation’s top 20 universities by publications such as U.S News & World Report, with several programs rankings at the top 10.
Initiatives
The Martha Rivers Commons and College Hals at Kissam.
The chancellor has worked to increase financial aid and undergraduate scholarships endowment (Vanderbilt University, 2014).
Vanderbilt provides programs that encourage campus involvement and community belonging.
Programs such as the Martha Rivers Ingram Commons increase student participation and engagement in the university.
The Martha Rivers Commons is designed for all first-year students. It provides a way to connect to other students and faculty with the use of living-learning communities (Vanderbilt, 2014).
Ranking
Vanderbilt is currently ranked 16th among national universities according to the US News and World Report Education (2014).
In 2014, there were 29,518 undegradutate applications submitted for admission. Only 3,865 applications were acepted. This is a 13% acceptace rate (Vanderbilt Institutional Research Group, 2014).
The university is classified as “most selective” by US News and World Report Education (2014).
In 2013 there were 1,613 new freshman, their SAT I verbal mid range was 700-780, SAT I math mid range 710-790, and their ACT mid range 32-34
Bright Minds
Tennessee Promise and transfer pathways
The Tennessee Promise scholarship provides tuition free assistance for the first two years at a community college. Once students obtain their Associate’s degree, many will transfer to a four year institution to obtain their four-year degree
Cost of Attendance
Cost of attendance for Vanderbilt is about $62,320 per year.
Financial aid is provided for those students who qualify. Vanderbilt has several merit-based scholarships and need-based financial aid.
Vanderbilt University
STRENGTHS
Weaknesses
SWOT Analysis Vanderbilt University
In 1873, at the age of 79 Commodore Cornelius Vanderbilt decided to give a gift of $1 million dollars to build Vanderbilt University.
The Chancellor
Nicholas S. Zeppos
Joined Vanderbilt University in 1987 as assistant professor in the Law School.
Named provost and vice-chancellor for academic affairs in 2002.
Served from 2002-2008 as Vanderbilt’s chief Academic Officer.
Became Vanderbilt’s eight chancellor on March 1, 2008.
Initiatives
Planning process for The Martha Rivers Ingram Commons (first year experience)
College Halls at Kissam
Next phase of the university’s living-learning residential college system
Zeppos created and expanded financial aid program by replacing undergraduate need-based loans with grant and scholarship assistance.
This initiative opens the doors to highly talented and qualified students of all economic, cultural and geographical backgrounds.

Vanderbilt has eleven schools and offers a wide range of degrees in the liberal arts and sciences, music, education and human development, as well as many graduate and doctoral degrees.
In 2013, Vanderbilt awarded 1,675 undergraduate baccalaureate, 1,421 Master’s, and 286 PhD degrees.
The student population is encompassed by a total of 6,835 undergraduate students; only 85 undergraduate students are enrolled part-time. There are 5,960 graduate and professional students; only 745 graduate and professional students are enrolled part-time.
The total student population is 12,795 students. The majority of students are full-time students, with only 830 students enrolled part-time.
16th
Although Vanderbilt offers great assistance for its students, the financial aid package assumes an expected family contribution. Students that come from low socio-economic backgrounds may not be able to afford this portion of the tuition.
According to the Financial Aid Guide (2014), for students entering fall 2015, Vanderbilt has three important commitments: the first is that their admissions process is “need-blind” (p 1). The second commitment is that “Vanderbilt will meet 100% of demonstrated financial need for all admitted students” (Vanderbilt University Financial Aid, 2014, p 1). The third commitment is that financial aid awards do not include loans. Vanderbilt offers grant/gift assistance (Vanderbilt University Financial Aid, 2014).
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Vanderbilt is not a participant in the Tennessee Transfer Pathways program. Vanderbilt could benefit by participating in a transfer program. Many students who are qualified to attend Vanderbilt will chose to use the Tennessee Promise and transfer after they obtain their two-year degree. Vanderbilt needs to be prepared to accept some credits from community colleges and private institutions that offer two-year programs.
Opportunity
Vanderbilt can create a pathway for qualified students to transfer after they finish their studies in community colleges.
Handel (2009) mentions “community colleges are an ever-increasing reservoir of emerging talent that represent the broad diversity of the U.S. better than most four-year institutions” (p. 50).
The author also mentions that there needs to be partnership between highly selective intuitions and community colleges.
This partnership will benefit the students and the intuition equally by allowing students to attend the best institutions while creating diversity in the institution (Handel, 2013).
Tennessee promise is great opportunity for Vanderbilt. They can match the Tennessee promise money and recruit students who might choose to go to a community college instead of a four year institution.
Threats
Bad Publicity
Vanderbilt rape case
This case has given bad publicity to Vanderbilt and the university must work to fix its image and campus culture
Recently, Vanderbilt University made national news when a student was sexually assaulted by Vanderbilt football players.
On June 23, 2013 the victim went out with her friends at a local bar in Nashville. She met up with Brandon Vanderburg who was her boyfriend at the time. They both drank at the bar. They decided to go to Mr. Vanderburg’s dorm.
The next morning she woke up in a strange place and had no memory of events of the previous night. Vanderbilt Police received a complaint about vandalism to a door in the same dorm Vanderburg lived. When they reviewed the security tapes, they encounter the footage of Vanderburg and some other football players carrying an unconscious woman into Vanderburg’s room.
They are seen carrying the woman and taking pictures of her while she lays unconscious on the floor. After investigation detectives discovered pictures and videos on Vanderburg’s, Bank’s and Batey’s. Mr. Banks and Mr. Batey were also charged with aggravated rape.
In the pictures and video, Banks and Batey are seen raping the woman. Vanderburg sent these pictures to his friends in California.
After a thorough investigation, and trial Vanderburg and Batey were found guilty of aggravated rape and are awaiting sentencing.
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