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Storytelling - Communicating Your Mission With Infectious Passion

Improve the effectiveness of your communication with powerful storytelling. Updated August 2016 - Presented at AFP West Palm Beach FL, AFP Canadian Congress in Toronto, AFP Greater Los Angeles Conference GLAC, AFP Greater Houston's "Ask the Experts."
by

GoalBusters Consulting

on 10 July 2017

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Transcript of Storytelling - Communicating Your Mission With Infectious Passion

Storytelling
"The Ways of the Force"
Motivating Action with Improved Messaging
Why storytelling?
What Stories Do
History
Identity
Memory
Culture
Universal Themes
Mob at the Gates
Rot at the Top
Benevolent Community
Triumphant Individual
Classic
Story
Structure
@Goalbusters
@GoalbustersJim
@AliceFerris
"Here's a story..."
Themes in Action
Storytelling goals
Remember
Share
Act
What should you say?
Who you are
What you do
Why it matters
How they can be part of story too
"Introduce your hero, get him up a tree, throw rocks at him, then get him out of the tree"
-- Robert McKee (and George M Cohan)
Making the Connection
Storytelling...
Creates connections
Helps people understand
Holds people's attention
Encourages people to act
Who, What, Why & How?
What's the Story?

@GoalBustersJim @AliceFerris
GoalBusters
blog.goalbusters.com
jim.anderson@goalbusters.net
alice.ferris@goalbusters.net
goalbusters.net
GoalBusters
Free
Fundraising Resources
Thank You!

Bone
Storytelling
Motivating Action with Improved Messaging

@Goalbusters
@GoalbustersJim @AliceFerris
Full transcript