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NIVEA posts racist advertisement

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giulia filoso

on 4 April 2017

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Transcript of NIVEA posts racist advertisement

NIVEA posts racist advertisement
4 April, 2017: The German skincare company had to remove the discriminatory advert
The advertisement promoted the famous deodorant "Black & White"
The post was heavily critized on
Social Media

Keeps black clothes black and white clothes white for longer.
The post was used on

for the

Middle East
Facebook page:
9 million fans globally.
Even if
admitted the terrible mistake and
"Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity.
We value difference
. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities."
Full transcript