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Linkedin for Job Search

Used for an ongoing presentation at Georgia Gwinnett College in Lawrenceville GA. For more information please visit: http://www.noboxcreatives.com/online-reputation-management/

NoBox Creatives

on 27 March 2014

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Transcript of Linkedin for Job Search

Why ?
LinkedIn for Job Search
Start With Why
85% of employers say a positive online reputation influences hiring decisions
You WILL get Googled
LinkedIn will be a top result
Control of search results
Career path
Books get judged
Presented by: Skip Blankley of NoBox Creatives
Intro to Personal Branding
What is a Personal Brand?
Who you are
What you stand for
Your point of view
What you want to be known for
How you market yourself
Branding Benefits
What is a Brand?
A company's Identity
What you associate with the company
Your perception of the brand
Creates customer loyalty
Builds awareness

Look more professional
More confidence
Clarify career decisions
Stand out above the crowd
Build trust within your network & beyond
Brand equity (lost job = opportunity)
Brand Development
Step 1
Step 3
Step 2
Your Resume
Professional Experience
Personal Experience
Certifications & Credentials
Tell Your Unique Story
What brought you here
Why did you pursue this major/career
Who has influenced you and why
What decisions did you make to get here and what did you learn from them
What Are Your Core Values
What do you stand for?
What is most important to you?
What do you believe in?
What do you want to be known for?
Thank You!
Keyword rich headline
Professional Picture
Keyword rich summary
Numbers rich experience
Join groups and follow companies and industry leaders

Over 200 million members
Over 1 million company profiles
Over 150 Industries
Executives from every Fortune 500 firm
Over 200 countries
Top Industries are IT, Financial Services, Higher Education, Computer Software and Telecommunications
Your Profile
Professional photo
Dress the part and smile!
"Recent GGC Honors Grad and..."
"IT Project Manager Seeking New Opportunity"
Industry Keywords in Headline
Fill it out but don't go overboard
"Looking for new opportunities" or "Seeking..."
Fill out all contact info
Vanity URL
Keyword rich summary
Industry relevant terminology
Benefits of working with you
Search Engines and humans
Bullets of skills and areas of expertise
Include your contact info
Show some personality
Building Your Network
Strength in numbers
Import your email account lists
"Find Alumni" option
Don't just connect & ignore, reach out to them!
Build relationships, not just connections
Pay it forward (add value to your network)
Connect others, recommend, like, & comment
Participate in groups, leave comments/likes
Value over volume
The Job Search
Search with advanced search functions
Keyword, location, title, company, industry, etc
Search based on "Relationship"
Message them asking to be connected
Search by employer by visiting company page
Look for connections
Legacy is greater
than currency
"Has everybody completely grasped that your great great great grand children are going to watch and see everything you have ever done???"
1 in 5 employers hire based on volunteer experience
Very important if you have been out of work for a while
It just makes you feel good
Networking opportunities
85% of employers say a positive online reputation influences hiring decisions.
Recruiters are most impressed by recommendations from former managers or direct supervisors
Ask them to get specific about projects and/or skills
Avoid generic recommendations - "Amy is a great worker..."
Get recommendations by giving recommendations
Follow up request with personal email, text or call
Ask people who you know think very highly of you
The more the merrier
Get a variety of recommendations
Write it yourself
List previous job experience
List current job
Brief personalized description
Bullets with specific skills
Add links and media specific to projects related to experience
Project PDF, Images or Graphics
Driving Traffic
Email signature
Twitter website link
Link in Your resume
Link when commenting on blogs or industry news sites
Other people endorse you
Give to receive
List the top 3 to 5 skills
Ask for endorsements for top skills
Add filler skills but not too many
Think career specific skills
List all educational background
Seek education specific recommendations
Personalized description of experience and education
Helps round out professional image
Follow and join industry groups
If you are changing career paths, follow and join accordingly
Participate in groups
Follow companies and comment on their updates
Follow industry leaders or "Influencers"
Like a Boss
Professional Heading
Professional Summary
Skills & Endorsements
Volunteer Experience
Groups & Influencers
Full transcript