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Transcript of Propaganda
posting advertisements saying that the men in the Military are drinking coke and so should you. Many people think that the men who work in the military are "cool," so if they drink coke like the military men then they might appear as more popular.
This ad is bandwagon because it is stating , "join the cause" It is reminding you that many people are using this product and so should you. They want you to remember to keep an open mind when buying products.
This ad is appeal to emotion because it shows a young boy who looks like he is struggling and how we should donate to help people in struggling countries.
This picture of the
McDonalds sign is
because it is saying that "99
billion customers have been
served." McDonalds is trying to
to tell you to eat their food
because everyone else is too.
This ad is appeal to emotion because the man is holding a dog who has been through hard times. Some of the words used in the ad also helps push this ad towards it being an emotional appeal ad.
This ad is appeal to emotion because the organization is trying to say that companies should stop drilling for oil because it could affect wildlife. If companies were to drill oil in forests then we would have a loss in trees and other animals that help the Earth.
THE TECHNIQUE THAT SAYS EVERYONE ELSE IS DOING THIS AND SO SHOULD YOU!
THE TECHNIQUE THAT APPEALS TO YOUR EMOTION
USING A FAMOUS PERSON OR AN EXPERT TO SELL THE PRODUCT
This ad is testimonial because Ellen DeGeneres uses and endorses this product.
This ad is testimonial because Jessica Simpson uses this product.
This ad is testimonial because Taylor Swift has her own line of Keds.
APPEALS TO YOUR LOGIC
THINGS THAT MAKE SENSE
This ad is logical appeal because it makes sense to get your flu shot so you don't get sick.
This ad is logical appeal because it makes sense to drink something healthy rather take more time out of your day to burn the calories.
This ad is logical appeal because it makes sense to brush your teeth to fight against cavities.
USING NUMBERS TO CONVINCE YOU
This ad is citing statistics because it is using a percentage to say that so many farmers have started to use conservative methods to farm.
This ad is citing statistics because it states the ad is using a ratio to show how many seniors stopped paying for insurance.
This ad is citing statistics because it is using numbers to compare how many people use bing over google.
use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular
This ad is glittering generalities because there is no purpose but they use words that would grab someone's attention.
This ad is glittering generalities because they use words to grab someones attention, but they aren't getting to any main point.
This ad is glittering generalities because the ad uses words that make the product sound appealing.
THE WAY COMPANIES GET YOU TO REMEMBER THEIR PRODUCT
This is a slogan because it is
on every ad or said after every
This is a slogan because the phrase "I'm lovin' it" is used in all of their ads.
This is a slogan because it is used in each commercial to help you remember their company.