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Sutton Foundation Workshop

Final version
by

Nathan Roberts

on 11 January 2015

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Transcript of Sutton Foundation Workshop

Community Engagement Foundation Workshop
Archetypes of Involvement
Planning Engagement
3 Types of Community

Geographic Based
(everyone working, living, studying or having an interest in a certain geographic location.) e.g. the Sutton Community
Interest Based
(in life and online) e.g. The commuter community, the business community or the skateboarding community, the World of Warcraft community
Identity Based
e.g. The Somali Community, The Buddhist Community
Effective Civic Engagement gives:
The community have a
greater voice
The community are better able to
influence policy and decisions
Increased sense of
local ownership
Increased
value for money
Unlocking assets

Effective project/activity engagement gives:
Participants are
genuinely committed to the programme goals
/process and clear on what is required of them.
Participants are
genuinely representative
of the target group.
The programme or initiative runs at, or very close to,
full capacity
.
Increased
value for money

Effective engagement for behaviour change gives:
Commitment
Access to
beliefs
Increased
value for money
(channel shift £8 to £0.80)
New solutions
to expensive or "wicked" problems
What gets in the way of
Effective Engagement?

Capacity - skills and knowledge
Systems and structures
Beliefs and cycles
Relational
Strategy and delivery
Civic Participation
Behaviour Change
Specific Project
or Activity
What are the barriers & needs?
Beliefs
and Engagement

Key Myths
Too expensive
Citizens aren't up to it
Only works for easy issues
Creates more problems than solves
Citizens don't want to be involved
It takes too much time
What's
Possible

Beliefs
Feelings
My
Actions
Results /
Other Actions
Cycle of Predictability
shape
Influence
Influence
reinforce
Strategic
Plan
Operational
Plan
Delivery
Phases
Evaluation & knowledge capture
"Report it"

Vol Centre
Scrutiny@Sutton
Speak Out Sutton
Consultation Hub
Unltd
They Work for You
Context and Aims of
This Workshop

Definitions
What is Community?
What is Engagement?
Short Version: The process of getting someone involved
Fuller Version:
"The
process
by which an
opportunity
is presented
so that it
reaches
and
appeals
to the
targeted
people,
who make a
choice
whether to take advantage of it.
Needs and barriers
are identified and addressed so that
they can
participate effectively
." Kaizen
Why is Engaging Citizens Important?
Objectives:
What is community engagement? Create clarity about definitions
Understand how Community Engagement is central to Sutton's Strategy
Find out about the community involvement landscape in Sutton
To know what resources exist to support you in engagement and involvement of residents
What is Available to Support you?
For Consultations:
The consultation toolkit
The consultation portal
General Support:
The Community Involvement and Innovation team
Further Training!
4 Masterclasses available
Master Class 1: How to engage people - to change their behaviour; get involved; shift channels

Areas Covered:

• The case for engagement in terms of economic cost for the council, social justice, community empowerment
• How is engagement different from marketing?
• Online tools for engagement and data management
• Reaching the “hard to reach”
• Creating the right “motivation mix”
• Levering one type of participation into another across the council
Master Class 2: Engagement with young people

Areas Covered:

• Why does engaging young people matter?
• What is the reality for young people now – the context within which we are operating
• Specific barriers to engagement for young people
• Common mistakes when engaging young people – it’s not just about pizza
• The importance of follow up and accountability

Master Class 3: Planning and Managing an Effective Engagement Process

Areas Covered

• The importance of planning and why it is often not done well
• The elements of a comprehensive engagement plan
• How to use the tools and toolkits available
• How to get the most from modern technology
• How to manage those carrying out an engagement process

Master Class 4: Skills for Engagement Delivery

Areas Covered

• Interpersonal skills – who do we need to be as engagers to support what we are trying to do
• Creating rapport – how to do it. Use of body language, tone, language, appreciative enquiry, acknowledgement, and basic techniques in goal setting
• Common pitfalls of engagement – sense of being patronised, adopting the role of the paternalistic / maternalistic state, being a friend rather than friendly
Full transcript