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Sutton Foundation Workshop
Transcript of Sutton Foundation Workshop
Archetypes of Involvement
3 Types of Community
(everyone working, living, studying or having an interest in a certain geographic location.) e.g. the Sutton Community
(in life and online) e.g. The commuter community, the business community or the skateboarding community, the World of Warcraft community
e.g. The Somali Community, The Buddhist Community
Effective Civic Engagement gives:
The community have a
The community are better able to
influence policy and decisions
Increased sense of
value for money
Effective project/activity engagement gives:
genuinely committed to the programme goals
/process and clear on what is required of them.
of the target group.
The programme or initiative runs at, or very close to,
value for money
Effective engagement for behaviour change gives:
value for money
(channel shift £8 to £0.80)
to expensive or "wicked" problems
What gets in the way of
Capacity - skills and knowledge
Systems and structures
Beliefs and cycles
Strategy and delivery
What are the barriers & needs?
Citizens aren't up to it
Only works for easy issues
Creates more problems than solves
Citizens don't want to be involved
It takes too much time
Cycle of Predictability
Evaluation & knowledge capture
Speak Out Sutton
They Work for You
Context and Aims of
What is Community?
What is Engagement?
Short Version: The process of getting someone involved
by which an
so that it
who make a
whether to take advantage of it.
Needs and barriers
are identified and addressed so that
Why is Engaging Citizens Important?
What is community engagement? Create clarity about definitions
Understand how Community Engagement is central to Sutton's Strategy
Find out about the community involvement landscape in Sutton
To know what resources exist to support you in engagement and involvement of residents
What is Available to Support you?
The consultation toolkit
The consultation portal
The Community Involvement and Innovation team
4 Masterclasses available
Master Class 1: How to engage people - to change their behaviour; get involved; shift channels
• The case for engagement in terms of economic cost for the council, social justice, community empowerment
• How is engagement different from marketing?
• Online tools for engagement and data management
• Reaching the “hard to reach”
• Creating the right “motivation mix”
• Levering one type of participation into another across the council
Master Class 2: Engagement with young people
• Why does engaging young people matter?
• What is the reality for young people now – the context within which we are operating
• Specific barriers to engagement for young people
• Common mistakes when engaging young people – it’s not just about pizza
• The importance of follow up and accountability
Master Class 3: Planning and Managing an Effective Engagement Process
• The importance of planning and why it is often not done well
• The elements of a comprehensive engagement plan
• How to use the tools and toolkits available
• How to get the most from modern technology
• How to manage those carrying out an engagement process
Master Class 4: Skills for Engagement Delivery
• Interpersonal skills – who do we need to be as engagers to support what we are trying to do
• Creating rapport – how to do it. Use of body language, tone, language, appreciative enquiry, acknowledgement, and basic techniques in goal setting
• Common pitfalls of engagement – sense of being patronised, adopting the role of the paternalistic / maternalistic state, being a friend rather than friendly