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SEO

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by

Shruti Kapoor

on 23 August 2013

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Transcript of SEO


SEO is technique to get higher search and page rank by making your website search engine friendly.
Page Rank
Search Rank
Search rank is position of your website in search result page for a specific keyword.
If you type in a keyword and your website shows up in search results as the number three listing, your search rank is number three
How Search Engine Works?
How to implement SEO
On-Page Implementation
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page Implementation
This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange and promotion of your website.

How to implement On-Page SEO
Domain Name Selection
Keywords in the domain name are important
Domain name should be short, catchy, memorable and relevant to your business.

URL Structure
URL should also contain keywords
The file name should be relevant,short and descriptive.
Separate keywords with hyphens rather than underscores..
Quality content
Headings should always be eye-catchy
Content should be regularly updated
Site Structure
You should have more text content than HTML elements.
No frames.
Try to keep separate js files as far as possible.
No unnecessary directories. Keep your files as close to the root as possible.

Off-Page Optimization
Search Engine Submission
Register your website on popular search engines like Google, Bing, Yahoo! etc.
Search engines provide tools to submit your site and monitor it. For eg.:
Google Webmasters, Bing Webmaster, Google Analytics.
After submission of your website, you need to wait for at least 7 days for indexing by crawler.
Social Network sites can promote your website to build online reputation.
Create a blog on your website and keep the latest information about your website that visitors can get updated information about your website properly.
Social Network Presence & Blogging
Why SEO?
Image Optimization
Quality Back Links = reputation + high page rank
Links Building
Social Bookmarking
Name of Images should be relevant
Always use <alt> tags with keywords in <img> tags, this enhances your SEO.
Search Engine Optimization
Thank You!!!
Happy learning
Optimization
Results!!
What is SEO?
Page Rank
Ranking
Revenue
Traffic
SEO
Importance..
How do people search??
Results!!
The numeric value assigned to your website by Google Search Engine using its 'Link Analysis Algorithm.'
Bing and Yahoo! use the term 'Trust Rank' for the same.
By
Shruti Kapoor
Pankaj Kumar
Nitin Pandey

You can check your optimization results score
on:
http://www.statscrop.com/
http://validator.w3.org/checklink
http://www.juxseo.com/
Full transcript