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Honda Accord Ev Plug In

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by

Arthur Breder

on 24 June 2014

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Transcript of Honda Accord Ev Plug In

Product Life Cycle
Target Market :
Homeowners
Middleclass
Eco-Friendly Population


S
W
O
T
Analysis
Solution
Commercial
Honda Accord EV Plug In Hybrid
Honda Accord
It all started in 1976...
1st generation produced
1982 the Accords came to America (2nd generation)
There have been 8 previous generations of Accord
The 9th adds the first ever Electric Vehicle (EV) plug in hybrid to the prestigious Accord family
Andrew Atakpo
Arthur Breder
Cesar MacDonald
Guilherme Klester
João Lavalle

Stage
Introduction Stage
Strengths
Tri-Switch Engine (Gas, Hybrid battery, Electric battery)
Safe Technology (Ace body structure, flat tire foam fillers)
Tax Rebates
Obtain Carpool lane for life
Eco-conscious vehicle
Weaknesses
Low full charge EV battery mileage range
Higher price than competitors
Cargo space limited due to rear seats not folding down
Opportunities
New market for Honda (plug in hybrid/EV)
Threats
Competitors: Toyota Prius, Chevy Volt, and Ford Fusion
Cheaper petroleum prices
Few electric recharging stations nationwide
Honda should add more EV recharging stations
Redesign EV battery to give more cargo space and better mileage range
Full transcript