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The Psychology of Color

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Ashley Henry

on 27 September 2012

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Transcript of The Psychology of Color

The Psychology of Color What is color psychology? Warm Colors Cool Colors Neutrals Color Psychology
is the mental and emotional effect that colors have on people Some of this material is subjective and open to interpretation Main Focus
how colors influence a space
mental and emotional effects
What does your color say about you? How cool colors influence a space How warm colors
influence a space How neutral colors
influence a space Mental and
emotion effects of
warm colors Mental and
emotional effects of
neutral colors Mental and
emotional effects of
cool colors What does your favorite color say about you ? What does your favorite color say about you? What does your
favorite color say
about you? Blue -calming, restful
- intelligence, trust
-efficiency, serenity Purple - royalty, sophistication
-prosperity, wealth
-mediation Green - Generosity, peace
- calming color
- balance, restoration Pink- calming color
- tranquil, warm, loving
-soothes Red - excitement
- energy, strength, power
- intimacy Orange - fun times
- warmth, ambition Yellow - happiness, sunlight
- laughter, optimism
-power to bring out creativity Brown - solid, reliable
- genuineness
(sad, wistful) Grey - neutral, suppressive
- lack of confidence/energy
- depression White - innocence, purity
- sterility Black - authority, power
- sophistication, strength
- serious So... what's the point of
color psychology?
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