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Ethos, Pathos, Logos

For Mr. Singleton's AP English 3 classes
by

Matthew Singleton

on 27 June 2013

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Transcript of Ethos, Pathos, Logos

How a writer or speaker persuades his or her audience using specific techniques.
RHETORIC: Ethos, Pathos, Logos
Said there were three ways to persuade people. You can appeal to their ethos, pathos, or logos.
Aristotle
The speaker’s credibility. Experts who you trust.
ETHOS =
Hello, I’m the famous foot physician, Dr. Edward F. Pata. I know what kind of shoes keep feet safe and protected, and keep feet from getting injured. There is only one: NIKE shoes. Buy Nike shoes for safer feet. Trust me.
For every pair of NIKE shoes you purchase, NIKE gives a percentage of the profits to these hungry children to help feed them. Make the world a better place, buy NIKE shoes.
Playing with your emotions. Making you feel happy, sad, guilty, excited, etc.
PATHOS =
Studies have shown that NIKE shoes will make you:

*Run a half second faster on average.

*Jump 10 % higher.

*Prevent 90% of ankle injuries.

And 9 out of 10 Americans say
that it’s the best shoe money can buy.
Facts, information, logic. Statistics, surveys, etc.
LOGOS =
Facts, information, logic. Statistics, surveys, etc.
Playing with your emotions. Making you feel happy, sad, guilty, excited, etc.
The speaker’s credibility. Experts who you trust.
LOGOS =
PATHOS =
ETHOS =
created and narrated by Matt Singleton, NISD, San Antonio, TX
Full transcript