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Best Buy Homes - Portage

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Manitoba/Ontario Prezi

on 9 June 2016

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Transcript of Best Buy Homes - Portage

Why Advertise?
Do you need an audience?
If you have something to say, you need an audience
- Sell products/services today
- Move old inventory
- Support sales objectives
- Expand demographics
- Generate new customers
- Build store image
Why Radio?
It's Personal
Radio makes a personal connection with it's listeners
The radio station they listen to is THEIR radio station
Radio is a personal yet mass media version of word of mouth
It's Mobile
Radio is on
In the car, at home and at work
Streaming online and on your mobile phone
It's in stores, restaurants and at the dentists office
Radio is always accessible
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally
learning them
It's Effective
Your potential customers spend more time on a typical work day with radio than any other type of media
92% of adults listen to radio an average of 20 hours per week
Wherever you are...
radio is there with you
Be relevant...
Be memorable...
How to advertise
Consistently
C
r
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a
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Frequently
Frequently
FREQUENTLY
Frequently
FREQUENTLY
Frequently
FREQUENTLY
Full transcript