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Innovation and Creativity

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Federico Bartolomucci

on 28 August 2013

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Transcript of Innovation and Creativity

Innovation and Creativity
The customer
Combination of customer knowledge and own capabilities
Existing products
Anywhere you can find them
I am curious
I seek problems, find them interesting and see them as opportunities
I enjoy a challenge
I am optimistic
I am able to suspend judgment
I am comfortable with imagination
I don’t give up easily
Brain storming
small changes, additions and improvement
new products or services that can be added to existing product lines
They replace existing products and make them redundant,are adopted by the majority or even the entirety of the market.

Where do innovative ideas come from?
Characteristics of a creative person
“It is not the customer’s job to know what they want” Steve Jobs

Nearly 100% of innovation – from business to politics – is inspired not by ‘market analysis’ but by people who are supremely pissed off by the way things are” Tom Peter

Mission: “Go to H&M and buy a pair of pants!“
how creative are you?
Creativity is the most important part of being innovative as it initiates the process. Creativity is about generating new ideas and the process of innovation involves making those ideas a reality. Creativity is wasted if there is no process in place to take ideas and turn them into something that has market potential.
creativity and innovation together:
Full transcript