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Content Team - Meeting with Peter A - August 2014

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Prezi David Hooker

on 5 December 2018

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Transcript of Content Team - Meeting with Peter A - August 2014

improved content, expanded content, i18n content, added in-editor search,
introduced new CMS system, reorganized content
What we have done
Team WIG
What we have learned
Staying up-to-date with product is hard, but much easier with a plan, adding content increases activation.
Content & Learn
Provide users with an industry-leading Learn experience.
Metric
: Grow the A4 activation rate for users who touch content
Challenges
Most proud of...
Next steps
Whirlwind
Massive Video Library (and growing)
70% overall retention*
+55 ENG, +20 i18n
views
month
300,000+ views/30 days
Communication/alignment with other teams
Planning for next
CMS Creation
Done
: Ability to add/edit content with ease
Revamped Support Search
predictive search bar
articles

tutorials

GetSat
relevant
recommended videos
A/B support page video tests
Need:
better delivery system
fewer dead ends
more data
Learn & Support Redesign
New
Transitions
/
PPT
/
Prezume
Tutorials
Finding sufficient time to prep before release
Learned
: Transition is hard - being comprehensive is harder
Next Steps
: add stats, log videos, short URL, create i18n feature for updates
Done
: 2 tests: 1) old vs. new videos 2)compare new videos
Learned
: Simple Steps and Top Tips 2 = higher A4
Next Steps
: continue testing videos, gathering data
i18n spreadsheets
Done
: Reorganize search results to provide different
sources of support to users
Learned
: What users are looking for is not just a single string
Optimize for search combinations (animation vs animations)
Awareness
Consideration
Advocacy
Activation
Renewal
Content Journey
Video Content on YouTube
Social Content
Use Case - Prezis
Learn & Support Page
Learn Content
Prezis for Explore
Content for Email
Campaigns
Sales Content
(white paper)
Next Steps
:
Next steps
Creating buffers for increased retention on videos and better brand identity
Whirlwind
Active Projects
How can you help us?
Card Sort
Training Support Material
Full transcript