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Copy of More then a good story case study OBM
Transcript of Copy of More then a good story case study OBM
behind this frame! Double click to crop it if necessary San Francisco Budapest Important
Details (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr Stockholm (cc) photo by Metro Centric on Flickr Question 1 Decision issues Leading funcion Assets map details doodles notes outlook photo frame Life is Good Jake & Rocket Life is good is
worth over Business Philosophy Simplicity
Humility History More than a good story The American Dream As the top managers of their company, what types of issues might Bert and John have to deal with? Be as specific as possible. Which management functions might be most important to them? Why? Keep the Philospy pure Question 2 Using descriptions from the case, describe Bert and John’s managerial style. Would this approach work for other organizations? Why or why not? Optimistic Do what you like, like what you do Loose Managerial Style Stimulate innovation Belonging Loyalty Question 3 How do you think the company’s motto “Do what you like. Like what you do” might affect how managers manage? Be specific. Flexibility Questions Question 4 Closer than other employees Friends What managerial challenges might there be in having friends work for your business? How could these challenges be kept inconsequential? Superior to other collegues Question 5 Would you want to work for a company like this? Why or why not? Harmonious Motivation Loose YES Stimulate innovation Question 6 In what ways would the Life is good managers(corporate and retail store) have to deal with the challenges of customer service, innovation, and sustainability? Be specific in your description. how to deal with? Intimate relationship Higher quality service Social activities John and Bert Jacobs First t-shirts 1989 Sell dorm to dorm Couldn't afford business licenses Living on peanut butter & jelly Friendly Advice "Life is Good" 20 MILLION Since 1994 Why are they successful ? What's happening now? $100 MILLION Project Joy Simplicity of the slogan Commitment to GOOD CAUSES Boston Product line of more than 900 items Annual growth 30% to 40% "Do what you like.
Like what you do." More than a good story