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Marketing Strategies

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Oshada Dananjaya

on 20 June 2014

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Transcript of Marketing Strategies

Core Product
Augmented Product
Actual Product
Packages Available in Sri Lanka
The Company develops the idea
The idea is sent to the production factory in order to be produced
After the product is then produced, It sent to transportation to deliver products to warehouse
The delivery then delivers and 128 distributes to local retailers such as supermarket, hotels, restaurants, parks etc.
Coke is then sold for consumers to purchase
Interactive marketing
Direct marketing
Sales promotion
Publicity and public relationship

Mediums of Advertising
1. Print media
2. Point of sale materials
3. TV Advertisements
Factors that Coca cola consider when determine the pricing strategy

Price should be set according to the product demand of public
Price should be that which gives the company maximum revenue
Price should not be too low or too high than the prices of competitors, otherwise nobody will buy your product
Price must be keeping the view of your target market
Interactive marketing
Direct marketing
Sales promotion
Publicity public relationship
Coca cola was invented on the late 19th century by John Pemberton
The first Coke was introducing in 1955 and under the Coke brand name Coca cola company introduce
Caffeine free coca cola
Diet coke Caffeine free
Coca cola Cherry
Coke Zero
Coca cola Vanilla
Coca cola Light
Coke products could be found in over 200 countries worldwide
Coca cola Sri Lanka
Coca coal Beverages Sri Lanka LTD [CCBSL] was started in 1960
Bottling plant is located in Biyagama and it has 443 employees
CCBSL has been honored with the prestigious national quality awards 2013, in the large scale manufacturing category
The Marketing Strategy
Things you didn't know about Coca Cola
Business promotion
Trade promotion
Sales force promotion
Consumer promotion

If all the Coca-Cola ever produced replaced the water in the Niagara Falls, to flow at the rate of 1.5 million gallons per second, it would flow for 38 hours and 46 minutes.
 If all the Coca-Cola ever produced were poured into a six-foot-deep swimming pool, the pool would have to be 22 miles long and eight miles wide.
 If all the Coca-Cola ever produced was filled into 236ml bottles and distributed around the world, everyone would get 678 bottles each.
 If all the Coca-Cola bottles ever manufactured were kept in a row, they would reach the moon and back 1,057 times.
 Coca-Cola has been the longest continuous sponsor of the Olympic Games – the brand began sponsoring the Games in 1928.
 Coca-Cola is the world’s best-recognized trademark. It is recognized in countries, the people of which make up 98% of the world’s population.
 Coca-Cola is the only brand in the world to have an entire museum that showcases its history, current reality and future possibility. The New World of Coca-Cola in Atlanta is open to the public and is a “must see” if you are ever in that city.
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