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Public Health and Social Media

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Alex Orton

on 31 March 2015

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Transcript of Public Health and Social Media

Public Health and Social Media
Kolby Ourada, Alex Orton, and Halima Phelps
Internet User Statistics
“The day the Senate passed the first bill, over a million Facebook hits,” said James Leahy, a former grass-roots organizer who is their Connecticut lobbyist. “I think the depth of their grass roots is unprecedented in my experience.”

Social Media Search Results
Development of a
Twitter-based intervention for smoking cessation
that encourages high-quality social media interactions via automessages.
Social Media and Mobile Apps for
Health Promotion in Australian Indigenous Populations
: Scoping Review
Communicating Ebola
through social media and electronic news media outlets: A cross-sectional study.
Breast feeding a sick child
; can social media influence practice?
Pandemics in the Age of Twitter: Content Analysis of
Tweets during the 2009 H1N1 Outbreak
Social comparisons on social media: The impact of
Facebook on young women's body image
concerns and mood.
Attitudes towards
schizophrenia on YouTube
: a content analysis of Finnish and Greek videos.
Benefits and Risks of Social Media in Public Health
Prevention of Negative Influences on Health Care
Creating Support Groups/Community
Information Gathering

Marketing Dangerous Products to Young Populations
Reinforcing Cultural Stigmas
Patient-Reported Outcomes and Therapeutic Affordances of Social Media: Findings From a Global Online Survey of People With Chronic Pain
Adults (18 or older), with chronic pain (3 months or greater) who used social media as part of self-management
218 survey collected (SurveyMonkey)
The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic
1. Track rapidly-evolving public sentiment with respect to H1N1 or swine flu
951,697 tweets containing key words
h1n1, swine, flu
(>1% of total)
2. Track and measure actual disease activity
sampled tweets in U.S. only
"...to estimate disease activity in real time, i.e., 1–2 weeks faster than current practice allows."
Do Social Media Outlets have an Age Restriction for Viewers of Alcohol Content?
2013 UK study looked at the 3 most visited social media sites: Facebook, Twitter, YouTube
Analyzed the access to the 5 most popular Alcoholic Brands: Foster's (beer), Tia Maria (liqueur), Stella Artois (beer), Carling (beer) and Magners (cider)
Facebook had the only age requirement at 25
What is social media?
“Dynamic and interactive computer-mediated communication tools that have high penetration rates in the general population in high-income and middle-income countries.”
Examples: Twitter, Facebook, Blogger, Instagram, Linked-In etc.
Cost Effective (Low Burden), Instant Communication, Global Connectivity
Hard to Regulate
How much Alcohol Content is on on YouTube?
2015 study compared 70 most relevant YouTube videos related to Alcohol Intoxication
The study found:
Over 330 million views
Median of 1,646 vs. 33
70 % used specific Brands, while almost 50% related Humor to the subject
What do you think the Perception of Schizophrenia is on Social Media?
2013 study analyzed the top 20 videos on YouTube using the key words schizophrenia & psychosis
Over 80 % presented schizophrenia in a negative way, specifically the most common description was dangerousness
Only 25 % of the videos had medically accurate & appropriate beliefs
Conclusion: Negative presentations of schizophrenia are most likely to be accessed when searching YouTube for schizophrenia
5 Take Home Points
Social media has
incredible potential
in the public health sector only just being tapped.
Social media can be used to
reinforce or counter public health threats
, depending on the presentation.
Social media users tend to be
and are
to messages that cannot be regulated effectively.
Social media offers a forum for open discussion about
controversial public health issues
Social media can
connect huge populations
of people in an efficient manner to effect change.
Prevention of Negative Influences on Health Care

Smoking Cessation
Youth Outreach and Empowerment
Two sides to the coin
Suicide Prevention


Patient Surveys
Rating Clinicians and Clinics
Physicians Sharing Medical Information
Patient Sharing Experiences

Young Women's Body Image: Facebook Account vs. Online Fashion Magazine
2014 study investigated young women's self-perception of their Facebook account vs. Online Fashion Magazine using 112 participants
Each participant spent 10min browsing their Facebook account, a magazine website, or an appearance-neutral control website
After they completed state measures of mood, body dissatisfaction, and appearance discrepancies
Those who spent time on Facebook tended to be in a more negative mood and had a higher appearance comparison
What is your Facebook account telling you?

Christina Athanasopoulou, Sanna Suni, Heli Hätönen, Ioannis Apostolakis, Christos Lionis, Maritta Välimäki
Attitudes towards schizophrenia on YouTube: a content analysis of Finnish and Greek videos. Schizophrenia. March 2015. http://dx.doi.org/10.3109/17538157.2015.1008485

Fardouly J, Diedrichs PC, Vartanian LR, Halliwell E. Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood. Body Image. 2015 Mar;13:38-45. doi: 10.1016/j.bodyim.2014.12.002. Epub 2015 Jan 20. PubMed PMID: 25615425.

Winpenny, E. M., Marteau, T. M., & Nolte, E. (2014). Exposure of Children and Adolescents to Alcohol Marketing on Social Media Websites. Alcohol and Alcoholism (Oxford, Oxfordshire), 49(2), 154–159. doi:10.1093/alcalc/agt174

Merolli M, Gray K, Martin-Sanchez F, Lopez-Campos G. Patient-Reported Outcomes and Therapeutic Affordances of Social Media: Findings From a Global Online Survey of People With Chronic Pain. Eysenbach G, ed. Journal of Medical Internet Research. 2015;17(1):e20. doi:10.2196/jmir.3915.

Primack BA, Colditz JB, Pang KC, Jackson KM. Portrayal of Alcohol Intoxication on YouTube. Alcohol Clin Exp Res. 2015 Mar;39(3):496-503. doi: 10.1111/acer.12640. Epub 2015 Feb 20. PubMed PMID: 25703135.

Signorini A, Segre AM, Polgreen PM (2011) The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic. PLoS ONE 6(5): e19467. doi:10.1371/journal.pone.0019467

Grajales III FJ, Sheps S, Ho K, Novak-Lauscher H, Eysenbach G. Social Media: A Review and Tutorial of Applications in Medicine and Health Care. Potts H, ed. Journal of Medical Internet Research. 2014;16(2):e13. doi:10.2196/jmir.2912.

Moorhead SA, Hazlett DE, Harrison L, Carroll JK, Irwin A, Hoving C. A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. Eysenbach G, ed. Journal of Medical Internet Research. 2013;15(4):e85. doi:10.2196/jmir.1933.

Duke JC, Hansen H, Kim AE, Curry L, Allen J. The Use of Social Media by State Tobacco Control Programs to Promote Smoking Cessation: A Cross-Sectional Study. Eysenbach G, ed. Journal of Medical Internet Research. 2014;16(7):e169. doi:10.2196/jmir.3430.

McGowan BS, Wasko M, Vartabedian BS, Miller RS, Freiherr DD, Abdolrasulnia M. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Eysenbach G, ed. Journal of Medical Internet Research. 2012;14(5):e117. doi:10.2196/jmir.2138.

Haines-Saah RJ, Kelly MT, Oliffe JL, Bottorff JL. Picture Me Smokefree: a qualitative study using social media and digital photography to engage young adults in tobacco reduction and cessation. J Med Internet Res. 2015 Jan 26;17(1):e27. doi: 10.2196/jmir.4061. PubMed PMID: 25624064; PubMed Central PMCID: PMC4327185.

Fu K, Cheng Q, Wong PWC, Yip PSF. Responses to a Self-Presented Suicide Attempt in Social Media: A Social Network Analysis. Crisis. 2013;34(6):406-412. doi:10.1027/0227-5910/a000221.

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