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Soul Solutions- Child Health Foundation

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by

Fran Matera

on 7 February 2017

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Transcript of Soul Solutions- Child Health Foundation

S
W
O
T

STRENGTHS

International presence
Partnerships
Expert Board of Directors
30 years
WEAKNESSES
Volunteer-based
Low millennial engagement
Weak local presence
Social media
No collateral
Low engagement
OPPORTUNITIES
Engage with donors
Increase website traffic
Publicize research and projects
THREATS
Competition within charitable campaigns
Decrease in donations
Target Audience
Goal:
Objective 1:
Increase social media engagement (15%)

Tax deductible donations
Innovative Small Grants Program
Origin of donations:
Problem Statement:
Objective 2:
Increase website traffic (15%)
Result:
Facebook likes: 746

801
Future Recommendations:
Result:
Thank you!
Before:
After:

Average session duration: 04:55
Trust flow: 20 point increase

Facebook:
Twitter:
Individual contributions
Corporate contributions
Charitable campaigns
Grants of $5,000
Given to research/service projects
Full transcript