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The Pittsburgh Zoo & PPG Aquarium & Social Media

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by

Tim McNellie

on 23 June 2010

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Transcript of The Pittsburgh Zoo & PPG Aquarium & Social Media

Who Am I?
Tim McNellie
Communications Manager
at the Pittsburgh Zoo & PPG Aquarium
Defacto head of social media Building a Community Attract Fans/Followers Caption Contests Sharing News About the Zoo Encourage Sharing Flickr Facebook Show the Inside Story Facebook Blog ROI 1st Place: Pittsburgh Day of Giving Facebook Fan Night Visionworks Facebook Giveaway Fanbase FB Profile Pic Contest Attendance Boost to Special Events Content Tell stories Using Humor Asking for Input Behind the Scenes
Full transcript