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Transcript of Apple-Touchscreen Laptop
Back to the Future
1984 Macintosh Ad
If Apple had touchscreen computers,
would you use them?
More user friendly
Simpler than a mouse
Increased threat to competitors
Some people argue that with the iPad and iPhone, the touchscreen laptop and desktop would be unnecessary
Smears on the screen from constant touching
Shorter Battery Life
Not enough touchscreen software available on the market
Fatigue of the arm after extended use, known as "gorilla arm"
Apple around the World
Implications of Globalization
This would combine the technology of the iPad/iPhone with the MacBook and iMac technology
We will extend our plant in China by adding an additional wing specified for making the touchscreen Mac
Impact of the Extended Plant
This new wing would not only provide the Chinese with more jobs, but also boost Apple's profits and popularity
Instead of staying in the
past, Apple needs to channel their innovation into making touchscreen MacBook Pros, MacBook Airs, and iMacs.
Do you like touchscreen computers?
What People are Saying
"Easier to use. And I have used both. Used Windows for 15 years or so. Only converted to Apple about four years ago."
"I like Apple more because it look nicer and it's easy to use."
"Apple has more accurate touchscreens and trackpads. Much more accurate, in my experience. Their products work well together and are simple, clean, and neat user experiences."