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Apple-Touchscreen Laptop

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by

Melisa Garcia

on 14 April 2014

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Transcript of Apple-Touchscreen Laptop

Do You Like Touchscreen Computers?
Yes
62%
No
Back to the Future
1984 Macintosh Ad
If Apple had touchscreen computers,
would you use them?
No
40%
Pros


More user friendly
Simpler than a mouse
Benefits children
Increased threat to competitors
Competitors
Cons
Some people argue that with the iPad and iPhone, the touchscreen laptop and desktop would be unnecessary
Smears on the screen from constant touching
Shorter Battery Life
Not enough touchscreen software available on the market
Fatigue of the arm after extended use, known as "gorilla arm"

Yes
60%
3. *http://www.samsung.com/hk_en/business/business-products/notebook-pc/series-5/NP540U3C-A01HK-features
Apple around the World
Implications of Globalization
This would combine the technology of the iPad/iPhone with the MacBook and iMac technology
We will extend our plant in China by adding an additional wing specified for making the touchscreen Mac
Impact of the Extended Plant
This new wing would not only provide the Chinese with more jobs, but also boost Apple's profits and popularity
*http://www.minyanville.com/sectors/consumer/articles/Apple-Called-Upon-to-Eliminate-Harmful/3/13/2014/id/54146
*https://www.google.com/maps/search/apple+store/@24.8296766,30.7947166,2z?hl=es
2. http://tech.woot.com/offers/toshiba-15-6-dual-core-touchscreen-laptop
1. http://www.gadgetreview.com/2011/10/dell-st2220t-21-5-inch-widescreen-lcd-touchscreen-monitor-230-free-delivery.html
4. http://www.amazon.com/HP-TouchSmart-600-1050-23-Inch-Desktop/dp/B002ONCDWY
Our Proposal
Instead of staying in the
past, Apple needs to channel their innovation into making touchscreen MacBook Pros, MacBook Airs, and iMacs.
Do you like touchscreen computers?
Yes
61%
No
39%
What People are Saying
"Easier to use. And I have used both. Used Windows for 15 years or so. Only converted to Apple about four years ago."
"I like Apple more because it look nicer and it's easy to use."
"Apple has more accurate touchscreens and trackpads. Much more accurate, in my experience. Their products work well together and are simple, clean, and neat user experiences."
Full transcript