Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

How to Use LinkedIn

No description
by

Haley Schmidt

on 3 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of How to Use LinkedIn

www.linkedin.comww
Move your cursor over Profile at the top of your homepage and select "Edit Profile"
Click "Edit" next to the URL under your profile photo
In the "Your public profile IRL" box in the bottom right, click "customize your public profile URL"
Type the last part of your new custom URL in the text box
Click "Set Custom URL"
Include industry buzzwords.
Use complete sentences.
Write your summary in third-person.
Formatted. Polished. Free of Error.
Get Linked(in)
Lead Generation
Update Your Profile
why join
Next Steps
The Marketing Team is Willing To Help
Join Groups
Advanced Searching
Connecting
Sending Mail
Profile Picture
http://www.linkedin.com/
Connecting the world's professionals to make them more productive.
Professional. Simple. Smile.
Create Content.Be Active.Give Advice.
LinkedIn is for Professional Use Only
You can send personalized emails through
LinkedIn
to anyone you are connected to.
LinkedIn is more effective for gathering leads than Twitter or Facebook.
A LinkedIn Profile is more likely to be viewed if it has a photo.
LinkedIn
7x
277%
Contact Haley or Amanda if you want more help with your LinkedIn Profile or any other social media sites (Facebook, Twitter, Google+)
Questions?
Personalized messages are key.
Connect with prospects after a phone call or meeting.
Connect with coworkers to broaden your network.
Corus360 Success Stories
44%
increases face-to-face effectiveness by
50 connections at a time-uncheck box.
LinkedIn
1. Develops your
personal brand
2. Lead generation
=

more sales
3. Helps
retain current customers
4.
Accurate
research
5. Online
networking
quick l k
Custom URL
Staffing Recruiter
Executive Recruiter who helps Fortune 500 companies find top tech talent. Clients include Microsoft and Apple.
Copywriter
Copywriter who knows how to craft web content that goes viral. Oh, and you'll never beat me at Scrabble.
Dog Sitter
Reliable pet sitter who will find out and report back to you exactly what your dog is up to when you're not home.
Account Executive
IT Infrastructure, Disaster Recovery, & Business Continuity Professional
Marketing Representative
Writer-turned-Marketer specializing in Social Media, Documentation, and Web Editing
?
Over active users
200M
Your profile is like a narrative version of your resume. It tells your professional story.
42%
of users update
their profile regularly
35%
of users access
the site daily
The average income of a LinkedIn user
is about
$109,000
$
$
$
LinkedIn
Fortune 500
=
Content
Skills/Endorsements
Your Rolodex Defines You
Your connections are visible to everyone who views your profile.
"It's better to be the best connected,
not the most connected."
The more meaningful your connections are, the more valuable the service will be.
Current head shot
Solid, neutral background
Avoid busy patterns
Dress for an interview or an important meeting
Send the Right Message
Too many people:
Too personal:
Too staged:
"Liking"
&
"Following"
"Like" status updates, shares, posts and group discussions
Keep it Professional
no
no
yes
Show support and be remembered
What?
Why?
Professional doesn't have to be boring!
digital "thumbs up"
simple, quick showcase
list at least 10 specific skills
Zak Balado has generated a lead through LinkedIn
Paul Goldberg leveraged LinkedIn to drive attendance to his Lunch and Learn event in Miami
vs.
Joining Groups
Connecting
Benefits?
You establish yourself as a credible source of information.
You can connect to the people you talk to within groups.
You widen your network.
Step by Step
1.
Join
relevant groups.
2. Introduce
yourself
to the group.
3. Start conversation.
4. Post
calls to action
.
5.
Connect
.
Custom Headline
Personal. Creative. Unique.
showcase your specialty
speak directly to your audience
be specific
be creative
http://www.linkedin.com/
80%
of EMC's leads come from LinkedIn
Who?
- Us!
- Current customers and prospects
"Follow" company pages
Stay up to date and spot new strategies
What?
Why?
Who?
- Us!
- Current customers and prospects
"What else
should I do?"
1. Know your audience
Consider what they would be interested in reading or seeing
2. Headline and Summary
Think about THEM, not YOU
3. Share with a purpose
Be consistent and personalize what you share
4. Join some groups
- Get engaged and only take on what you can manage
- Be the subject-matter expert
- Don't sell!
Full transcript