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How to Use LinkedIn
Transcript of How to Use LinkedIn
Move your cursor over Profile at the top of your homepage and select "Edit Profile"
Click "Edit" next to the URL under your profile photo
In the "Your public profile IRL" box in the bottom right, click "customize your public profile URL"
Type the last part of your new custom URL in the text box
Click "Set Custom URL"
Include industry buzzwords.
Use complete sentences.
Write your summary in third-person.
Formatted. Polished. Free of Error.
Update Your Profile
The Marketing Team is Willing To Help
Connecting the world's professionals to make them more productive.
Professional. Simple. Smile.
Create Content.Be Active.Give Advice.
LinkedIn is for Professional Use Only
You can send personalized emails through
to anyone you are connected to.
LinkedIn is more effective for gathering leads than Twitter or Facebook.
A LinkedIn Profile is more likely to be viewed if it has a photo.
Contact Haley or Amanda if you want more help with your LinkedIn Profile or any other social media sites (Facebook, Twitter, Google+)
Personalized messages are key.
Connect with prospects after a phone call or meeting.
Connect with coworkers to broaden your network.
Corus360 Success Stories
increases face-to-face effectiveness by
50 connections at a time-uncheck box.
1. Develops your
2. Lead generation
retain current customers
quick l k
Executive Recruiter who helps Fortune 500 companies find top tech talent. Clients include Microsoft and Apple.
Copywriter who knows how to craft web content that goes viral. Oh, and you'll never beat me at Scrabble.
Reliable pet sitter who will find out and report back to you exactly what your dog is up to when you're not home.
IT Infrastructure, Disaster Recovery, & Business Continuity Professional
Writer-turned-Marketer specializing in Social Media, Documentation, and Web Editing
Over active users
Your profile is like a narrative version of your resume. It tells your professional story.
of users update
their profile regularly
of users access
the site daily
The average income of a LinkedIn user
Your Rolodex Defines You
Your connections are visible to everyone who views your profile.
"It's better to be the best connected,
not the most connected."
The more meaningful your connections are, the more valuable the service will be.
Current head shot
Solid, neutral background
Avoid busy patterns
Dress for an interview or an important meeting
Send the Right Message
Too many people:
"Like" status updates, shares, posts and group discussions
Keep it Professional
Show support and be remembered
Professional doesn't have to be boring!
digital "thumbs up"
simple, quick showcase
list at least 10 specific skills
Zak Balado has generated a lead through LinkedIn
Paul Goldberg leveraged LinkedIn to drive attendance to his Lunch and Learn event in Miami
You establish yourself as a credible source of information.
You can connect to the people you talk to within groups.
You widen your network.
Step by Step
to the group.
3. Start conversation.
calls to action
Personal. Creative. Unique.
showcase your specialty
speak directly to your audience
of EMC's leads come from LinkedIn
- Current customers and prospects
"Follow" company pages
Stay up to date and spot new strategies
- Current customers and prospects
should I do?"
1. Know your audience
Consider what they would be interested in reading or seeing
2. Headline and Summary
Think about THEM, not YOU
3. Share with a purpose
Be consistent and personalize what you share
4. Join some groups
- Get engaged and only take on what you can manage
- Be the subject-matter expert
- Don't sell!