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Design Elements & Principles

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by

Lydia Brooks

on 27 March 2012

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Transcript of Design Elements & Principles

Line Element Symmetrical Balance Principle Emphasis Principle Contrast Principle Repetition Principle Proportion Principle Shape Element Repetition Principle Contrast Principle Symmetrical Balance Principle Emphasis Principle Proportion Principle Color Repetition Principle Contrast Principle Symmetrical Balance Principle Emphasis Principle Proportion Principle Element Value Element Contrast Principle Symmetrical Balance Principle Emphasis Principle Proportion Principle Repetition Principle Texture Element Repetition Principle Contrast Principle Symmetrical Balance Principle Emphasis Principle Elements = Principles = actual or implied; straight, curved, jagged; horizontal, vertical, diagonal; long, short, thick, thin, etc. geometric, organic, free-form, etc. the sensation resulting from reflection or absorption of light by a surface. Described in terms of “hue” (i.e. the name), “brightness” (or “value”), and “intensity” (or “saturation”). the degree of lightness or darkness. “Highlights” are the lightest; “shadows” are darkest. Perceived surface quality. The texture may look rough, fizzy, gritty, but cannot actually be felt. concepts used to organize design elements. equilibrium; a harmonious or satisfying arrangement or proportion of design elements. the use of opposites in close proximity, such as highlights and shadows, large and small shapes, light and dark colors, etc. the process of using multiple elements such as lines, shapes, or colors. Creates visual movement. the scale used to determine the relationship between sizes. the building blocks of art and photography, the “stuff”
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