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Supporting Mobile Web Sites & Mobile Applications with the use of QR Codes

An argument to start using QR codes in mobile application and mobile site marketing

bram berk

on 27 November 2012

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Transcript of Supporting Mobile Web Sites & Mobile Applications with the use of QR Codes

Supporting Mobile Web Sites & Mobile Applications with QR Codes Smart Phone Usage A boom in smartphone sales is changing how Canadians interact with each other as these devices are increasingly used for anything but talking to people, according to an Ipsos Reid survey of 834 Canadian adults survey released in May, 2011. QR Code Usage QR code usage is on the rise and Canada ranks 4th in growth in mobile barcode scans for the second quarter of 2011 New QR codes applications
are being tested in various mediums. Big and.... ... small Sports Broadcasts News Broadcasts Television shows Sports Marketing Other Mediums Source and Location of
QR Code Scanned in Canada The current North American mobile market in first quarter 2011 was 3 times as big as the Internet it self. In North America 50% of all social media interactions are done through mobile devices. In June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. Readers used the codes in Sports Illustrated's Swimsuit Issue over 100,000 times in 2010 and over 120,000 times in 2011. Demographic Profile of a QR Code User Males are more likely to scan mobile QR codes as it represented 64.4 % of the scanning audience.

More than half of all QR code scanners in the U.S. and Canada were between the ages of 18-34. Current Use Online Basic Functionality of
QR Code Site Missed Opportunites The QR code landing pages June: 879 Page Views and 409 Unique Visits.
July: 977 Page Views and 577 Unique Visits. From 10-20% of our mobile pages on the Rogers Radio sites are using QR codes to download mobile applications straight to their device rather than clicking through from our mobile download pages Additional Findings The majority of smartphone users now take photos (70 percent), send or read email (70 percent), check the weather (52 percent), and send or receive text messages (52 percent) with their device.

Forty-eight percent of smartphone owners also use their devices to check social networking sites.

"This phenomenon is transforming the way Canadians interact with each other and with brands." Isn't it time we started implementing this simple but effective technology to support our brands? Basic rules to using QR codes 1. Optimize for Mobile
2. There Must Be A Payoff
3. Be Patient and Stick With It Open-source & freely licensed standard.
Cost nothing additional to add to printed materials
Can be scanned by free readers on all smartphones and even some feature phones. Why QR Codes? Are you ready to Scan? 5 QR code Best Practices 1. Be Everywhere
2. Drive Value and Make it Easy
3. Keep it Simple
4. Build Customer Affinity
5. Account for Objectives and Analytics Com Score Mobi Lense data from September 2012
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